Walmart Research Paper Example | Topics and Well Written Essays - 1000 words

Walmart - Research Paper ExampleMission and the Vision argumentationThe mission statement of Wal-Mart is we save people money so that they get live better lives (Wal-Mart 2011 one-year Report, 2012)There is no specific vision statement for Wal-Mart, however the following quote by Wal-Mart serves as an example of the keep phoners vision The secret of successful retailing is to give your customers what they want. And really, if you think more or less it from your point of view as a customer, you want everything a wide assortment of good-quality merchandise the utmost possible prices guaranteed satisfaction with what you buy friendly, knowledge adequate service convenient hours free parking a gratifying shopping experience (Walton, 1990)Competitive Advantage of Wal-MartWal-Mart has always portrayed itself as the low price provider. It offers its consumers make products at discounted rates. It is able to enjoy this advantage because it buys its products in bulk quantities and kee ps its profit margin quite low. The hire is to increase sales so that profits will be achieved with increased sales. The company has everywherely expanded extensively within and outside the United States. The objective for the company has been to open up heroic Wal-Mart stores in almost every corner of the country. This would allow people to have better access to these stores. besides these stores offer almost everything from food items to electronic goods. The expansion strategy for international countries is also quite veritable for Wal-Mart. When Wal-Mart enters into a foreign market, it does so by buying out the existing competitor. In this way, Wal-Mart gets several advantages. It is able to kill one competitor and establish a store in a prime location. likewise the company benefits from the assets and human resource of the previous store. Government Regulation Industry for Wal-Mart The company is regulation through local laws in which the company operates. Since the co mpany operates in different countries, it has to comply with the respective laws of the country. The company is confront issues with regard to its labor relations. The company does not allow its workers to develop unions. Also these workers are filing lawsuits against the company on the basis of working conditions, benefits offered and discrimination. Regulations affect the company by requiring the company to comply with existing laws and to chequer that the workers are treated fairly (Gereffi and Christian, 2009). SWOTT Analysis Strengths The biggest strength for Wal-Mart is the competitive prices that they offer. The company has presence in over 15 countries in the world and has opened up multiple stores in these countries. This large scale of accomplishment allows the company to gain economies of scale along with developing a strong position against the competitors. The retail attention is all about offering the best prices and the widest range and Wal-Mart is able to do this . This is perhaps the biggest strength for the company. The company also has developed a good IT base. It was the first retail store to adopt the bar legislation system. Since Wal-Mart is proactive in adopting new technology, it enjoys