Hewlett Packard Case

PANAMERICAN UNIVERSITY COMMUNICATION SCHOOL CASE 3 HEWLETT-PACKARD COMPANY ADRIANA MA. DE LA PENA SANDOVAL 8 SEMESTER PROF. RAFAEL SANTANA VILLEGAS unified COMMUNICATION February 2013 INDEX partnership. 3 Background 3 Importance3 Information of the guild.. 4 Characters in the case.. 4 compendium case. Questions.. . . 5 Personal Opinion 5 COMPANY Hewlett-Packard Company (www. google. com) Background Founded in 1939 by Bill Hewlett and Dave Packard, HPs global operations are enjoin from its headquarters inPalo Alto, California, USA. Its U. S. operations are directed from its facility inunin incorporatedHarris County, Texas, nearHouston. Its Latin the States offices in unincorporatedMiami-Dade County, Florida, U. S. , nearMiamiand inMedellinColombia.Its Europe offices are inMeyrin, Switzerland, nearGeneva. Its Asia-Pacific offices are inSingapore. 47484950495152It to a fault has big(a) operations inBoise, IdahoRoseville, CaliforniaFort Collins, Colorado, San Diego, andPlano, Tex as(the former headquarters ofEDS, which HP acquired). In the UK, HP is meand at a large site inBracknell, Berkshirewith offices in various UK locations, including a term office tower in London,88 Wood Street. Its recent acquisition of3Comwill expand its employee base toMarlborough, Massachusetts. 53.The company also has a large workforce and numerous offices atBangalore,India, to address their back finis and IT operations. MphasiS, which is headquartered at Bangalore, also enabled HP to increase their footprint in the city as it was a marcher of EDS which the company acquired. Importance is an Americanmultinationalinformation technologycorporation headquartered inPalo Alto,California,United States. It provides products, technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and preparation sectors.Family legacy and employee royalty were a deeply engrained parto f HP corporate culture. The founders, known to friends and employees alike as Bill and Dave, developed a unique management style that came to be known asThe HP means. In Bills words, the HP Way is a core ideology which includes a deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility, and a view that the company exists to make technical contributions for the advancement and welfare of humanity. 62The following are the tenets of The HP Way63 1.We have trust and respect for individuals. 2. We focus on a high level of achievement and contribution. 3. We expect our business with uncompromising integrity. 4. We achieve our common objectives through teamwork. 5. We encourage flexibility and innovation. Information of the company Hewlett-Packard Company (HP), incorporated in 1947, is a provider of products, technologies, software, solutions and services to individual consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the Government, health and education sectors.Its operations are organized into seven segments the Personal Systems Group (PSG), Services, the Imaging and Printing Group (IPG), effort Servers, Storage and Networking (ESSN), HP Software, HP Financial Services (HPFS) and Corporate Investments. The Companys offerings include personal computing and other access devices multi-vendor customer services, including infrastructure technology and business process outsourcing, technology oblige and maintenance, application development and support services and consulting and integration services, and imaging and printing-related products and services.Characters in the case Bill Hewlett David Packard Damian Nash Patricia Dunn Summary case Questions WHAT ARE THE STRENGTHS AND WEAKNESS OF HPS CORPORATE CULTURE IN TERMS OF COMMUNICATIONS, AS DESCRIBES IN THE CASE? IN CONSIDERING WHETHER TO RESPOND TO THE STORY, WHAT OTHER COMMUNICATIONS DEPARMENT FUNCT ION SHOULD NASH CALL ON FOR character reference? WHAT CHALLENGES DO YOU FORESEE FOR NASH GOING FORWARD, AND WHAT ADVICE WOULD YOU GIVE HIM? WHAT ROLE SHOULD CORPORATE COMMUNICATION PLAY AT HP TO HELP THE COMPANY ADVANCE ITS Personal opinion