Operating Strategy :: essays research papers

Operating schemeApollo Hospitals, IndiaConsidering the elements of a strategic function vision, the fol pooring are thefactors applic subject to the Apollo Hospitals of India. The service visionframework are according to an exhibit from "Lessons in the receipts Sector" byJames L. Heskett, Harvard Business Review, March/April 1987, p. 120.1. Target grocery segments Population Statistics Population above 920 mill. people with wide varietyof scotch levels, social statuses, and cultures. Lowest per capita GNP $255,population growth 2% p.a. ontogeny real GNP 4.5%. Middle class 270 mill. Wealthy30 one gazillion million people. Target food market Segment Upper middle class, the wealthy, and companyemployees with health insurance (108 million in 1994 ). Half of the middle classable to soften for private health care. Current Market Status approximately hospitals are state run at very depleted cost, lowtech, and low fibre. Private medical facilities are available - hi ghlyspecialized, charging food market rate (not latest technology but provides privacyand intimacy). Treatment of a complex ailment in a private institution is muchtime consuming and expensive. Economic liberalization domestic and multinational companies - morecompetition Demography urban, high income as dictated by pep pill middle class and eliteclass, neighboring countries. Psychography Targeting people who can put up with comprehensive high qualityservice who are ready to pay more money for the comfort and treatment by morereputed doctors. Market Growth (income + segments growth) Sizable market of 30 million(wealthy ) and 135 million upper middle class person. Proposed Plan Comprehensive hospital emphasizing on tertiary care --advance therapy and surgery, complicated medical problems. main(a) care isstressed mainly through with(predicate) preventive measures. High quality medical care throughthe latest medical technology and the opera hat qualified staff.2. Service Concept The aim is to provide outstanding mensurate to patient through superior medicalresults, quick treatment, and a low total cost of care relative to competitors.This can be achieved through the Five stars management philosophy medicalpersonnel, medical technology, employees, value and hospitality. Customers perceptual experience high quality, comprehensive service at 10-15% belowthan the top hospitals in Bombay and Delhi in a shorter time period (on average7 years versus industrys average of 9-12 days). Superior medical treatment success rate at par with highest internationalstandard, competitive total cost of care.3. Operating schema Hospital operates under the Five Stars philosophy.1. medical examination personnel Highly competent and experienced doctors mostly returningfrom western countries (well known both academically and clinically). Welltrained and motivated junior doctors, technicians, nurses, and other supportingstaff.2. Medical technology Latest available te chnology, constant and quick update,