Scholarly Analysis Essay Example | Topics and Well Written Essays - 500 words

Scholarly Analysis - Essay Example The communication can be considered as an objective instead of a natural phenomenon specifically for example within the human society. This can be attributed to the fact that although people communicate and talk to each other, the understanding the behavior and the implicit working of the human mind is one of the most challenging field of study (Bauch, 2001). The communication between the different systems and the parts within a system can be considered as an important concept of the system theory (Bauch, 2001). When Abby failed to communicate with the people around and present normal behavior, it can be considered as a failure to achieve the main objectives of the system One of the concepts of the system theory is the connectivity or the internal cohesiveness of a particular system. One of the applications of the said concept is within the family which can be considered as an important system on its own (Miller, 1965; Napier and Whitaker, 1980). In the case of Abby, she can be perceived to have a strong connection with her older sister. This can be attributed to different factors such as gender and sharing similar interests and even space (having the same room). The death of the elder sister can be considered to have an effect to the balance of her regular functioning, if expressed in a term related to the systems theory. In relation, another concept is the closure in a system which can be considered as the integrity of the relationships that is intrinsic to the system (Miller, 1965; Napier and Whitaker, 1980). In terms of the case study the interactions and the interrelationships within the family which involves Abby, her sister, brother, parents, aunt and nanny can be considered as the factors contributing to her behavior. The drastic changes that occurred on the death of her sister resulted in the discrepancy in her acquainted environment. The stability is included in the important concepts covered by the

Estee Lauder Essay Example for Free

Estee Lauder Essay I. BACKGROUND OF THE COMPANY Està ©e Lauder Companies, Inc. founded by Estee Lauder and her husband Joseph in 1946 started by selling four skin care products invented by her chemist uncle in beauty salons and hotels. The enterprise established their first department store account with Saks Fifth Avenue in New York in 1947. By 1960, Estee Lauder was an international manufacturer and marketer, selling their products in the famous Harrods Department Store in London. In the subsequent years, they opened outlets in Central America, Denmark, Hong Kong, Italy, Spain, Sweden, Belgium, New Zealand and Switzerland. Today, Estee Lauder markets its products through different brands in more than 140 countries and territories. It also holds the global license for fragrances and cosmetics. The company consists of a collection of prestige brands targeted at a diverse selection of consumers. The group’s portfolio of brands includes the most recognized labels for mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct labels (Aveda and Origins), as well as hip labels (M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, Darphin and Smashbox). The Estee Lauder Companies is an organization which engages in the manufacturing, marketing, and sale of several beauty products. The company is divided into four sectors, skin care, makeup, fragrance, and hair care. Estee Lauder is based in New York City and currently employs 32,300 people. The products are mostly marketed through department stores, specialty retailers, upscale perfumeries, pharmacies, salons, and spars. Additionally products are sold at company owned free standing stores and through e-commerce in selected countries. The company is still controlled by the Lauder family, which controls about 70% of the voting shares. Estee Lauder’s grandson is currently the chairman of the board of directors. II. STATEMENT OF THE PROBLEM This case analysis attempts to determine the most effective strategies Estee Lauder must use in the Philippines. To determine the main objective of this case the researchers focuses on the major components of the case analysis which are as follows: A. Market Analysis 1. To what extent will the Filipino consumer will support or use Estee Lauder products? 2. What are demographic profiles of the target users of Estee lauder in the Philippines? 3. What are the information needs of the Filipino consumer to divert their patronage to Estee Lauder products? B. Technical Analysis 1. Based on the needs of the Filipinos what would consist the basic collection of Estee Lauder products that should be put up into Philippine markets? 2. Where the possible locations that will effectively inform and market to the Filipino consumer the Estee Lauder products? III. OBJECTIVES OF THE STUDY The primary objective of this study is to determine the most effective strategies Estee Lauder must use in the Philippines using market analysis and technical analysis. A. Market Analysis 1. To determine the perception of the Filipino consumer on Estee Lauder products versus other beauty product competitors. 2. To verify the demographic profiles of the target users of Estee lauder in the Philippines. 3. To determine the information needs of the Filipino consumer to divert their patronage to Estee Lauder products. A. Technical Analysis 1. To enumerate the possible collection of Estee Lauder products that should be put up into Philippine markets? 2. To plot possible locations that will effectively inform and market to the Filipino consumer the Estee Lauder products. IV. INDUSTRY ANALYSIS A. Analysis of the Macro environment 1. Demographic Environment In the next 20 years, there would be an expected growth of sales of cosmetic products because roughly 70 million people around the world will reach an income that will allow them to purchase such kind of product. In the next 40 years, aging population in the world will multiply by 2.5 times. With an increase in the world’s aging population, life expectancy would improve too. 2. Social and Technological Environment Social environment is a broad concept which may be affected by all factors to be considered in making analysis in the Macro environment of the company. There is a significant factor that may affect sale of products easily. Majority of the Filipino consumers especially those who live in the National Capital Region may support products easily because of the practice called mental colonialism. What is imported is better. Of course it is! Filipinos tend to patronize imported products most especially those that are known for years. In fact, products made by the Estee Lauder Company are sold in some known malls all over the Metro Manila region. May it be cosmetics or fragrances; consumer will buy it as long as they have the money. Social media affects Filipinos perception about a certain thing. If there is one thing that Estee Lauder to focus on in trying to caught more attention from Filipinos, it shall be in the social media. I have noticed that they cannot be seen in the TV commercials, radio stations or even print ads. They appear in print ads but rarely with the local magazines. Since Estee Lauder is based in London, cosmetics are mostly designed for the white people. This company should create cosmetics that are compatible with the Asian skin especially to the Filipinos. Filipinos are fond of social networking sites which may be an advantage of Estee Lauder to advertise products internationally easily and can hear feedbacks with just a click. Since Estee Lauder prices ranges from mid-high to high, not all Filipinos can afford to have a single product on their pouches. Mid-range to elite people may patronize the product continuously but not those who are tight with the budget. Filipinos should be aware that though it may be a little expensive, the bill spent is worth every product. It has been a practice that those who can’t have those products, shift to an imitation of the original. I believe, these products should be innovated even more where in all Filipinos can afford to use Estee Lauder products in their daily routine. They should know the big difference between the original and the imitation. What is it? We should see it ourselves. 3. Economic Environment All sectors of the cosmetics industry showed growth in the Philippines in 2008/2009, according to Euromonitor. Beauty and personal care sales were US$2.26bn, a 2% rise year on year. The highest growth was in colour cosmetics (7.9%), skin care (6.3%), deodorants (4.3%), hair care (4%) and fragrance (2.9%). The mass market is dominant in the Philippines, accounting for 96.3% of all bath and shower sales. As elsewhere in the southeast Asian region, the major players are foreign multinationals – Unilever, followed by Procter Gamble, L’Orà ©al, Està ©e Lauder and Shiseido, according to the trade association Chambers of Cosmetics Industry of the Philippines (CCIP). In the beauty and personal care sector, Colgate-Palmolive is the third largest company, behind Unilever – who in 2009 adopted a strategy of offering smaller-sized packaging, targeted at middle and lower income consumers – and Procter Gamble, according to Euromonitor. The economic slowdown in the Philippines has prompted growth in direct selling. Companies such as US-owned Avon and Philippines-based Ever Bilena Cosmetics adopted commitments to boosting revenues through discounts and tapped into a female labour market keen to increase household incomes. The market appears to be remaining vibrant. Between January 2009 and January, 2010, 511 new cosmetics products were launched in the Philippines, according to market research group Mintel – the highest number (176) was in skin care, followed by soap and bath products (131) and hair products (108). B. Competitive Analysis 1. Intensity of the Rivalry Among Existing Competitors Està ©e lauder’s brands face great competition in the cosmetics industry. Internationally it competes with Loreal, Avon, Revlon, Elizabeth Arden and Bare Escentuals. Though there are a lot of competitors in the industry, Estee lauder consists of various products that competes on each of them. Està ©e Lauder’s all-natural products face competition from Bare Esentuals. Its mid-end products compete against Revlon, Avon, and Elizabeth Arden. Additions to these competitors are the local companies in the Philippines like Ever Bilena and Careline. Rivalry intensifies because there are a lot of companies that are in to beauty products. Competition is more intense because of the local brands that use price cuts or other marketing tactics to boost unit volume. And because most Filipinos are thrifty, rivalry is stronger when the cost incurred by customers to switch their purchases from one brand, like Estee Lauder to another, like Careline, are low. Competitors might get a close competition with some EL products. But because of its variations of beauty products Estee lauder possesses, it still rises above the others internationally. Its professional makeup brands, M.A.C. and Bobbi Brown face significantly less competition because of their target marked of specialized clientele. In more than 25 years, Ever Bilena has become the number one Filipino brand. It has penetrated an industry dominated by global giants, and have made products best suited for our Filipina consumers with international quality at affordable price. Ever Bilena and Careline cater products that are way too cheap compare to EL and other international beauty companies. Ever Bilena and Careline target market are different from the target market of EL. They target teenagers who need beauty products for their everyday use. It outwits EL by selling their products in a very low price. Our country is considered as third world so along with that it gives EB and Careline the edge among competitors because of the market it targets, basically the Masa. Estee lauder is known for its reputation and expertise in beauty products. EL has been in the industry for years. They have gained loyal customers as time pass by, and as quality of their products improved along with it. They got an edge among other competitors just by the name it carries. But in the Philippines, those who cannot afford high-end beauty products will definitely not patronize Estee lauder products. It’s a really tough completion EL have in the Philippines, but it still stand a chance in competing with other local products because of the colonial mentality of the Filipino, love for foreign products. 2. Threat of the New Entrants Locally, the barrier is high but we can say that there is a great chance of any other aspiring businessman to enter into the industry. Economies of scale act as a great barrier to entry, and with EL, its sales for the past few years. The Estee Lauder Companies Inc. today reported a strong financial performance for its fourth quarter and fiscal year ended June 30, 2012 based on the financial statement posted via internet. In line with these facts gathered, we can say that the stability of the company is very strong that becomes a barrier for new entrants. Its capital requirement established in the industry by Estee Lauder is so large that it becomes a discouragement for the new companies planning to enter the industry. Another barrier is the Estee Lauder product differentiation. It offers different products that create a barrier by forcing entrants to incur expenditure to overcome existing customer loyalties. New entrants must spend a great deal of money and time to overcome this barrier. Filipinos will always patronize products that are affordable and with good quality. They can enter the industry by taking the form of aggressive price-cutting and increased in advertising. Estee Lauder is considered as high-end beauty products for the Filipinos. Only few can afford to buy fragrances, skin cares and make-up Estee Lauder offers. If the new entrant penetrates in the market by having the strategy of offering its products in a relatively low- price, it will definitely boom Filipino consumers. Watson beauty care, easily took Filipino patronage by selling different variety of products in a low prices. The barrier is really high when it comes to reputation and quality. But in the Philippines, the door in entering the industry is very much open to those who are willing to produce quality products in affordable prices. 3. Bargaining Power of the Buyers The consumers can bargain in this industry simply because they are the buyers purchases are a sizable percentage of the selling industrys total sales. The products are unimportant to the quality of the customers product or service. The item being purchased is sufficiently standardized among sellers that not only can buyers find alternative sellers. 4. Bargaining Power of the Suppliers Suppliers do not play a big roll and have little bargaining power in this market. Big brands like Està ©e Lauder develop essential ingredients in their own RD department, and only outsource basic and non-value-adding chemicals and packaging. 5. Threats of Product Substitute As a rule, the lower the price of substitutes and the higher the quality and performance of substitutes, the more intense are the competitive pressures posed by substitute products. We Filipinos go for the ones that are almost free of charge that gives us the same result that a costly product offers. We are the most resourceful race. Filipinos are naturally creative and imaginative people. Filipinos can invent a lot of things to substitute any products just so they can save money. We are also fan of herbal products which is the result of our being authentic Filipinos. Along with these ideas, the threats of product substitute are very high in the Philippines. Though Estee Lauder produce a brands, Aveda and Clinique, which focus on producing products made with natural ingredients and anti-allergens, many will still go for the naturals, literally, to make their skin or hair really good. V. ENVIRONMENTAL ANALYSIS Threats: * Intense competition in cosmetics has increased and market initiators with quality providers are a serious threat to the firm. * New entrants, even though the market has considerably mature in the sense that it has captured customer loyalty, but there is always room for improvement in this field. * Counterfeit commodities affect the sales of the branded commodities. 9%, according to the Global Congress on Combating Counterfeiting, of all the world trade comprises counterfeit goods. Opportunities: * New markets are emerging in various countries where the firm can inject its products, such as India, China (known to be the 2nd largest cosmetics market in Asia) etc. * Markets where wealthy rule is also a good opportunity to tap in because of the tendency of the wealthy to own luxury commodities. * Many nations are growing to be beauty conscience every passing day; the firm will do well in order to tap-in without any delay and initiate in order to get customer loyalty attached to its products. * Diversification of the distribution channels. * Expansion to global markets, worldwide. Weaknesses: * Lack of concentration regarding customer value (Client.) * Profit oriented (loses sight of the customer) * Weak Liquidity Position (decline in the firm’s liquidity in the past few years.) * Distribution Network’s lack of reach to other viable markets. * Declining operating income in various market marks the weak penetration of the products in those specific markets. Strengths: * Strong Brand Reputation (The brand is associated with luxury quality. Also has a strong brand portfolio). * Research Development (Role model and leader in identifying consumer needs, and preferences and developing products accordingly). * Strong Distribution Network (The products are sold to a limited stores that compliments the image of the brands such as department stores, upscale perfumeries, specialty stores, professional hairdressers etc. specially in U.S.) * Vigorous Revenue Profitability (Net Earnings for fiscal year 2010 $478 million while Net sales were $7.8 billion.) * 31,000 employees working under its umbrella, full-time. (approximate value) * Products are sold in more than 150 countries. * Powerful marketing techniques used by the firm: Free Gift, Gift-With-Purchase, Makeup Artist Events (for trying out the new products) etc. * Operations and cost maintenance with the firm holds a strong positive attitude in the long run. * Regulations are increasing due to the voicing of different groups about harmful chemical ingredients in cosmetic products. VI. GENERIC STRATEGIES Differentiation â€Å"Differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage by increasing the perceived value of their products and services relative to the perceived value of other firm’s products and services† – Charles W.L. Hill, Gareth R. Jone No other companies has done better than Estee Lauder company. They are already on top but the concept of being unique or different is far more important today that it was years ago. The company should consider strategies in differentiation. First, they can use quality/price differentiation for Estee Lauder. The company can improve more on the quality of their cosmetic products so that customers will build loyalty to the company. Next, said company could use product differentiation by adding more features, specifications, design or the image, packaging and benefits on their products. Also, they can use differentiation by repositioning. To regain its position as a premium product, Està ©e Lauder must reposition itself. A successful repositioning would require the Està ©e Lauder brand to develop a clear brand image and provide its customers with something that is unique. There are a few possibilities that Està ©e Lauder could take; Està ©e Lauder could emphasize the natural ingredients in a product, the romance and sexiness, or the technology involved in a product. Another possibility for Està ©e Lauder would be to create a new brand image through the release of a sub-brand. In considering each of these strategies, it is also important to take into account how Està ©e Lauder’s competitors will react. Natural Ingredients. Currently, Està ©e Lauder’s customers are not interested in the naturalness of the ingredients used in Està ©e Lauder skincare products. This is evidenced by the fact that Està ©e Lauder does not promote the natural ingredients and yet they still have customers. To redefine the brand as one that emphasizes natural products might ostracize the current Està ©e Lauder customers. In addition to this, the natural ingredient skincare market is not high-end. The main competitors in that market are Biotherm and Clarins. These brands are well recognized by those customers that place natural ingredients above technology; however, they cannot demand as high a price as Està ©e Lauder for their skincare products. This would not be a wise move for Està ©e Lauder. Romance. Another option for Està ©e Lauder would be to position the brand so that it is appealing for those women who desire the romance and sexiness that is associated with cosmetics. This positioning strategy would place Està ©e Lauder in direct competition with Lancà ´me. As Lancà ´me is a French brand, it already has an advantage over Està ©e Lauder as France is widely associated with romance. The Està ©e Lauder brand would have to work very hard to overcome Lancà ´me’s natural advantage. A first glance comparison of an Està ©e Lauder and a Lancà ´me booth at Macy’s will show that Està ©e Lauder’s image is lacking the luscious, red lips of Lancà ´me. Instead, Està ©e Lauder’s image is of the elegant Carolyn Murphy and Liya Kebede. Their images are beautiful but distant and lacking passion. To rework this image would be extremely difficult. Direct competition with Lancà ´me would also be unfavorable. By more heavily emphasizing its technology, Està ©e Lauder also has the opportunity to occupy the trendy end of the technology market as opposed to being a complete dermatologist-brand. This is due to the elegance and fashion that is associated with Està ©e Lauder. Presently, the bestsellers in the skincare market in general are anti-aging formulas. In the growing Asian skincare market, the bestsellers are anti-aging and whitening formulas. Both these formulas rely heavily on technology, so it is a good time for dermatologist-brands to enter the market. By occupying the trendy end of the technology market, Està ©e Lauder will have a good position against these strong new entrants. VII. ALTERNATIVE COURSES OF ACTION Estee Lauder can implement Horizontal Integration where the company will buy another company. If they really want to increase the sales in the Philippines, they can buy local brands and kill the competition. VIII. RECOMMENDATION/ CONCLUSION Based on the data gathered we can conclude the following: 1. Filipinos are aware of Estee Lauder and they consider this as a very high-end product. They patronize competing product that offers more reasonable price. Estee Lauder should formulate products that they can offer to Masa, a product for Filipinos. Same as to what L’Oreal did in the Philippines, when they introduced shampoo and conditioner that is close to the price of local brands. 2. Estee Lauder’s target market is middle-aged female whose buying power is relatively secure and thus are less price-sensitive. Filipinos are price sensitive, with that they should formulate strategy that is similar from the first conclusion. 3. Filipinos need lots of information about beauty care. We should be informed about the importance of Estee Lauder’s product, and what are the difference between their product to other companies and substitute product we are using. They should increase their advertisements in the Philippines. Technically, they are so known in the industry that they don’t need any advertisement, but Filipinos are fan of idiot box that they rely mostly to what they see on TV. 4. The collection should consist of products that can be offered to middle market. It should be affordable and with good quality. The collection should be focusing on whitening skin and affordable cosmetics. 5. Aside from department stores and exclusive beauty shops, Estee Lauder should try putting up a place for their products in drugs store like Mercury and Watsons, which include every product they offer. They are already doing this but just to chosen products. They should start advertising their cosmetic products to these places where people have easy access and this will help people to get familiar to Estee Lauder’s product.

Isbens A Dolls House Essay -- essays research papers

Nora Helmer as a Doll In Isben's, A Dolls House Nora, the protagonist is treated like a doll - the property of Torvald Helmer. In Act I, there are many clues that hint at the kind of marriage Nora and Torvald have. It seems that Nora is a doll controlled by Torvald. She relies on him for everything, from movements to thoughts, much like a puppet that is dependent on its puppet master for all of its actions. The most obvious example of Torvald's physical control over Nora is his re-teaching her the tarantella. Nora pretends that she needs Torvald to teach her every move in order to relearn the dance. This act shows her submissiveness to Torvald. After he teaches her the dance, he proclaims "When I saw you dance the tarantella, like a huntress, a temptress, my blood grew hot, I could...

Great Gatsby and Araby Essay

In â€Å"Araby,† an allegorical short story from his compilation, Dubliners, author James Joyce depicts his homeland of Ireland as a paralyzing and morally filthy environment. The young protagonist is an unknowing victim of society’s preoccupation with materialism, and in his rush to grow up accepts its distorted views of wealth and love as truth. Conversely, Jay Gatsby, from F. Scott Fitzgerald’s The Great Gatsby, tries to win back the heart of Daisy Buchanan through his obsessive attempts to repeat the past. In each work, the male lead resorts to monetary extremes to capture the attention of his female counterpart under the false notion that love can be purchased. While the boy hopes that a gift will win the affection of his friend’s sister, Gatsby desperately strives to woo Daisy with his bootlegging spoils. Some are able to escape the influence society exerts, while others remain fixated on vanity. Each author manipulates color and shade to epitomize t he materialism of adulthood and the confusion of love of wealth with genuine love. The protagonist of â€Å"Araby† fantasizes about growing up enough to attain the love of his friend’s sister. Because the young boy believes he is in love, he elevates himself above his peers. He isolates himself in his dark attic and watches his companions â€Å"playing below in the street,† their cries â€Å"weakened and indistinct † (Joyce 24). Although he tries to ignore them, the voices of his childhood freedom still reach the boy no matter how much he tries to separate himself. The boy discounts â€Å"some distant lamp or lighted window gleam[ing] below† on his peers, abandoning the light of childhood while he exercises a feeling of superiority (Joyce 23). By distancing himself from his coequals, he embarks on a vainglorious quest to prematurely reach adulthood, thereby reducing the value of childhood innocence. His quest, however, succeeds only in pressing him further into the darkness of adult ideals. Adults face greater challenges and have more responsibility than children do; it is easier for them to forsake their morals than to leave materialistic values behin d. Because they ignore their values, adults are of a far lesser innocence than the children they are meant to teach and thus exert a negative influence on their unknowing pupils. The boy learns from his surroundings that purchasing love is the only acceptable path to attaining happiness and growth. Mangan’s sister â€Å"turns the silver bracelet round and round her wrist,† drawing the boy into the superficiality of adulthood (Joyce 24). However, because he sees the girl as â€Å"defined by light,† he mistakenly confuses the ideas of wealth and happiness (Joyce 22). The combination of materialism and happiness makes it difficult to determine the meaning of either. Rather than developing a relationship based on mutual interest, the boy tries to buy the girl’s love. When he is unable to purchase a gift for her, he finds himself in a â€Å"completely dark† environment (Joyce 26). The boy immediately epiphanizes that he is â€Å"a creature driven and derided by vanity,† signifying that light can emerge out of darkness (Joyce 26). His cognizance no longer allows surrounding influences of materialism to grip him; he realizes love is not a commodity. Mistakes are necessary for moral growth, therefore the young boy needed to suffer vanity and the consequences of his own greed to realize that wealth alone cannot fulfill happiness. His challenges become the outlet through which he ascertains the shallowness of the adult world, ultimately subjugating his influences. By vanquishing them, the boy discerns the genuine love depicted by light. Fitzgerald juxtaposes the obsessively nostalgic Jay Gatsby with Joyce’s young boy who hastily looks forward to adulthood. Despite Gatsby’s seniority, he and the boy both believe they can purchase their beloveds’ affection. Gatsby views wealth as the equivalent of self-worth; his doomed sense of hope justifies his illusion. He optimistically watches the green light at the end of the Buchanan’s dock, â€Å"minute and far away,† with his â€Å"arms stretched out toward the dark water† (Fitzgerald 26). Gatsby reaches for Daisy with profound determination, but bases his resolve on the crooked belief that his grandiose home and expensive clothes will win her love. His materialistic concerns create an impassable gap, placing true love out of reach. Lights on the other side of the water appear greener and grander, causing Gatsby to ignorantly believe that is where happiness originates. The intrinsic confusion of wealth and happiness deprives Gatsby of a truly fulfilled life. Thinking his new affluence will please Daisy, Gatsby draws her attention to his new Rolls Royce. However, the association of Gatsby’s yellow car with â€Å"restlessness†¦with power†¦and finally with death† (Parkinson 41) foreshadows destruction. Even after Daisy accidentally kills Myrtle Wilson with the yellow car, Gatsby still fails to see the uncontrollable dangers of greed . Wealth only consumes those who attain it, spitting failure into their faces when it ceases to satiate their avarice . Gatsby’s picturesque opulence deteriorates to frustration because money cannot make him happy. Rather than accepting this conclusion, he dons an elegant wardrobe â€Å"which echoes Daisy’s attributes of white, gold, and silver† (Parkinson 47). Gatsby believes his â€Å"white flannel suit†¦and gold colored necktie† will attract Daisy under the guise of suave elegance (Fitzgerald 89). The double entendre, however, is that the gold necktie resting around his throat parallels wealth’s threat to choke off his credibility, sanity, and ultimately, life-force. Although Gatsby actively perpetuates his superficial ambition, Daisy simply allows life to unfold around her. Fitzgerald parallels Daisy’s floral namesake with her white exterior and tainted yellow interior. Wealth rots her to her core, though she maintains a pretense of purity, always â€Å"dressed in white† (Fitzgerald 127). Daisy enjoys her trivial existence only because she has the means to do so. Without wealth to distract her from her meaningless life, she would feel empty and worthless. Contentment based solely on the availability of money inevitably crumbles and fades away, landing in the colorless, desolate Valley of Ashes. With an ever-looming presence, the sign of Doctor T. J. Eckleberg looks over this valley of lost dreams through faded yellow glasses. No matter how willful the dreamer, visionaries with greedy ambitions must endure cruel judgment. These individuals poison their own lives and become soulless shells, unable to muster the same determination again. The green light he strives for becomes â€Å"distant and unattainable† even though Gatsby never truly gives up on winning back Daisy (Parkinson 46). The spoils of his wealth decay to worthlessness and loneliness; in failing to realize his mistakes, he leaves behind a sparsely attended funeral and an unprincipled legacy. Despite all that he fought for, Gatsby forsakes true happiness for the false love he derives from exploiting wealth.

Psychoanalysis and Transference

It is common for people to transfer feelings from their parents to their partners or children (i. e. , cross-generational entanglements). For instance, one could mistrust somebody who resembles an ex-spouse in manners, voice, or external appearance, or be overly compliant to someone who resembles a childhood friend. In The Psychology of the Transference, Carl Jung states that within the transference dyad both participants typically experience a variety of opposites, that in love and in psychological growth, the key to success is the ability to endure the tension of the opposites without abandoning the process, and that this tension allows one to grow and to transform. Only in a personally or socially harmful context can transference be described as a pathological issue. A modern, social-cognitive perspective on transference, explains how it can occur in everyday life. When people meet a new person that reminds them of someone else, they unconsciously infer that the new person has traits similar to the person previously known. This perspective has generated a wealth of research that illuminated how people tend to repeat relationship patterns from the past in the present. High-profile serial killers often transfer unresolved rage toward previous love or hate-objects onto â€Å"surrogates,† or individuals resembling or otherwise calling to mind the original object of that hate. In the instance of Ted Bundy, he repeatedly killed brunette women who reminded him of a previous girlfriend with whom he had become infatuated, but who had ended the relationship, leaving Ted rejected and pathologically rageful. This notwithstanding, Bundy's behaviours could be considered pathological insofar as he may have had Narcissistic or Antisocial personality disorder. If so, normal transference mechanisms can not be held causative of his homicidal behavior. Sigmund Freud held that transference plays a large role in male homosexuality. In The Ego and the Id, he claimed that eroticism between males can be an outcome of a â€Å"[psychically] non-economic† hostility, which is unconsciously subverted into love and sexual attraction. There is, however, no empirical evidence for Freud's viewpoint, and this hypothesis of the development of homosexuality, and the belief that it can be treated or cured by psychoanalysis, has been discredited. Transference and countertransference during psychotherapy In a therapy context, transference refers to redirection of a patient's feelings for a significant person to the therapist. Transference is often manifested as an erotic attraction towards a therapist, but can be seen in many other forms such as rage, hatred, mistrust, parentification, extreme dependence, or even placing the therapist in a god-like or guru status. When Freud initially encountered transference in his therapy with patients, he thought he was encountering patient resistance, as he recognized the phenomenon when a patient refused to participate in a session of free association. But what he learned was that the analysis of the transference was actually the work that needed to be done: â€Å"the transference, which, whether affectionate or hostile, seemed in every case to constitute the greatest threat to the treatment, becomes its best tool†. The focus in psychodynamic psychotherapy is, in large part, the therapist and patient recognizing the transference relationship and exploring the relationship's meaning. Since the transference between patient and therapist happens on an unconscious level, psychodynamic therapists who are largely concerned with a patient's unconscious material use the transference to reveal unresolved conflicts patients have with childhood figures. Countertransference[11] is defined as redirection of a therapist's feelings toward a patient, or more generally, as a therapist's emotional entanglement with a patient. A therapist's attunement to their own countertransference is nearly as critical as understanding the transference. Not only does this help therapists regulate their emotions in the therapeutic relationship, but it also gives therapists valuable insight into what patients are attempting to elicit in them. For example, a therapist who is sexually attracted to a patient must understand the countertransference aspect (if any) of the attraction, and look at how the patient might be eliciting this attraction. Once any countertransference aspect has been identified, the therapist can ask the patient what his or her feelings are toward the therapist, and can explore how those feelings relate to unconscious motivations, desires, or fears. Another contrasting perspective on transference and countertransference is offered in Classical Adlerian psychotherapy. Rather than using the patient's transference strategically in therapy, the positive or negative transference is diplomatically pointed out and explained as an obstacle to cooperation and improvement. For the therapist, any signs of countertransference would suggest that his or her own personal training analysis needs to be continued to overcome these tendencies.

Monetary Policy and the Federal Reserve essays

Monetary Policy and the Federal Reserve essays Money doesnt grow on trees. How often has one heard that cliche? But if horticulture cannot produce dollars and cents, then how is money created? One rather flip answer might be that moneys value is created because the government says so. Despite the sarcasm inherent in this comment, there is a trace of accuracy to the statement. Money is essentially an empty thing, a placeholder rather than a substance of actual value. Once upon a time, the gold standard held sway, meaning that all U.S. funds were backed by gold held in the vaults of Fort Knox. However, this is no longer the case. The abandonment of convertibility of money into a commodity since August 15, 1971, when President Nixon discontinued converting U.S. dollars into gold at $35 per ounce, causing most other nations to follow suit, has made the U.S. and other countries' monies into fiat money-money that national monetary authorities have the power to issue without legal constraints. (Schwartz, 2002) To prevent the willy-nilly printing of money and inflationary growth, the Federal Reserve enforces certain constraints upon the circulation of money. For example, the Federal Reserve requires commercial banks and other financial institutions to hold as reserves a fraction of the deposits they accept. Banks hold these reserves either as cash in their vaults or as deposits at Federal Reserve banks. (Schwartz, 2002) This policy was put into place partially to prevent bank runs, or the phenomenon of people being unable to borrow money because the bank had lent such a wide percentage of available dollars to other patrons. To manipulate the amount of circulating currency in the economy, the Federal Reserve can either raise or lower the national reserve requirement for member banks. If banks must hold a higher level of funds in reserve, the banks will have less money to lend, thus the money su...

Caskets Of Fortune Essays - Orientalism, The Merchant Of Venice

Caskets Of Fortune Essays - Orientalism, The Merchant Of Venice Caskets Of Fortune Caskets of Fortune Word is spread, a fair maiden awaits suiters to challenge the puzzle to win her hand and marriage, and in wealth. Her father has passed away, leaving her with only a memory of him, and more dumbfounded suiters come and challenge to see if they really are the one to inherit the fortune. There are three caskets, First of gold, who this inscription bears: Who Chooseth me shall gain what many men desire, The second silver, which this promise carries: Who Chooseth me shall get as much as he deserves. This third dull lead, with warning all as blunt: Who Chooseth me must give and hazard all he hath. The suiters are The Prince of Morocco, a self absorbed sponge, The Prince of Arrogon, an arrogant and he doesnt show his true face, and finally Bassanio, a kind individual who is in debt to his friend. First we start with the Prince of Morocco, some say his name fits well with moron. He did chose the right casket for him, but he didnt chose the one that held the fair counterfeit of lady Portia. This man chose the golden casket because it is gaudy, and shows wealth in its appearance. The reason for this is because he was raised with wealth always around him, he is royalty, so everything was always given to him, and he never did anything wrong because his royalty had always covered up for it. He read the inscription on the golden casket which inscribes Who Chooseth me shall gain what many men desire. Of course his mind is set when he sees the others because he makes them look less than what they are, and gold is always higher in value, he even says A golden mind stoops not to shows of dross. (Saying his mind will never stoop lower than gold). Ill then or give nor hazard aught for lead ( He will never chose something with such low wealth as lead ). What says the silver with her virgin hue? Who Chooseth me shall get as much as he deserves : Pause there Morocco, and weigh thy value with an even hand ( so he looks at silver and gold and chooses gold because it has a rich outlook). Sadly enough Morocco chose wrong, but Portia was much pleased to see him go. I believe Morocco was right, because he talks about his golden mind and that is what he is use to always seeing the rich because he hasnt seen the hazard that life gives because riches have been able to let him avoid some of them not being in the real world and striving to get money and a decent home. Now we have the prince of Aragon claimed to have Arrogant rhyme with his name. He sees himself as a different person, he says I will not jump with common spirits ( in reality he was like the other suiter Morocco ( raised rich, and in royalty). But he is different in one way, he isnt attracted to what the gold casket inscribes because he doesnt want to be a common person and chose gold because of its appearances. So he chose right in choosing silver. But he didnt choose the casket that had Portias picture in it. This is his decision as follows, I will not choose what many men desire, because I will not jump with common spirits and rank me with the barbarous multitudes. Why then, to the, thou silver treasure house. So he ignored the base lead casket because it was mere lead, it has no value, and he ignored the gold because thats what a common man would chose. So by knocking both of those out of the competition he chose the silver, because he thinks he deserves more, and he doesnt desir e like a regular man, and he will not have hazard because he is a King. This man chose right to, because just as Morocco he was raised in riches, but what Morocco didnt have that Aragon did have was a different teaching in life, telling him he isnt like a normal man, he rises above all of them because he

Mysticeti Definition and Facts

Mysticeti Definition and Facts Mysticeti refers to the baleen whales - whales that have a filtering system made up of baleen plates hanging from their upper jaw. The baleen filters the whales food from the ocean water. The taxonomic group Mysticeti is a suborder of the Order Cetacea, which includes all the whales, dolphins and porpoises. These animals may be referred to as mysticetes, or baleen whales. Some of the largest animals in the world are mysticetes. Below you can learn more about whale classification and characteristics of the whales in this group. Mysticeti Etymology The world mysticeti is thought to come from the Greek work mystà ­kÄ“tos (whalebone whale) or possibly the word mystakà ³kÄ“tos (mustache whale) and the Latin cetus (whale). In days when whales were harvested for their baleen, the baleen was called whalebone, even though it is made of protein, not bone. Whale Classification All whales are classified as vertebrate animals in the order Cetartiodactyla, which includes the even-toed ungulates (e.g., cows, camels, deer) and whales. This initially incongruous classification is based on recent findings that whales evolved from hooved ancestors. Within the Cetartiodactyla order, theres a group (infraorder) called Cetacea. This contains about 90 species of whales, dolphins and porpoises. These are further divided into two groups - Mysticeti and Odontoceti. The Mysticeti and Odontoceti are classified to as superfamilies or suborder, depending on what classification system you view. Characteristics of Mysticeti vs. Odontoceti Animals in the Mysticeti group are whales whose basic characteristics are that they have baleen, symmetrical skulls and two blowholes. Animals in the Odontoceti group have teeth, asymmetrical skulls and one blowhole. Mysticete Families Now, lets delve into the Mysticeti group. Within this group, there are four families: Right Whales (Balaenidae), which includes the North Pacific, North Atlantic and southern right whales and the bowhead whale.Pygmy Right Whale (Neobalaenidae), which includes just the pygmy right whaleGray Whales (Eschrichtiidae), which includes just the gray whaleRorquals (Balaenopteridae), which includes blue, fin, humpback, minke, sei, Brydes, and Omuras whales How Different Types of Mysticetes Feed All of the mysticetes feed using baleen, but some are skim feeders and some are gulp feeders. Skim feeders, like the right whales, have large heads and long baleen and feed by swimming through the water with their mouth open, filtering the water in the front of the mouth and out between the baleen. Rather than filtering as they swim, gulp feeders, like the rorquals, use their pleated lower jaw like a scoop to gulp in large quantities of water and fish, and then they strain the water out in between their baleen plates. Pronunciation:miss-te-see-tee References and Further Information Bannister, J.L. Baleen Whales. In Perrin, W.F., Wursig, B. and J.G.M. Thewissen. Encyclopedia of Marine Mammals. Academic Press. p. 62-73.Mead, J.G. and J.P. Gold. 2002. Whales and Dolphins in Question. Smithsonian Institution.Perrin, W. 2015. Mysticeti. In: Perrin, W.F. (2015) World Cetacea Database. Accessed through: World Register of Marine Species, September 30, 2015.Society for Marine Mammalogy Committee on Taxonomy. 2014. List of Marine Mammal Species Subspecies. Accessed September 29, 2015.

Ethics of Singapore Airlines Research Paper Example | Topics and Well Written Essays - 1750 words

Ethics of Singapore Airlines - Research Paper Example The present research has identified that Singapore Airlines has been accused of some unethical practices. In 2010, the company pleaded guilty for a price-fixing charge in front of the US Department of Justice and received a fine of 48 million US dollars. Airline’s portrayal of â€Å"Singaporean Girl† and recruitment practices are sexist and discriminatory. Furthermore, their promotion campaign asking customers to â€Å"fly with Singaporean Girl† contributes towards objectifying women and portrays the traditional stereotype of Asian women as submissive to males. The absence of whistleblowing practices and training also caused the company to suffer a scandal that involved an employee depriving the company of 35 million Singaporean dollars over a period of 13 years. Introduction It was on May 1, 1947, that Malayan Airways Limited (MAL) was incorporated, which would later undergo division into two separate entities of Singapore Airlines and Malaysian Airlines System. In the process, the paper would present various examples and cases that would assist in making meaningful conclusions. Discussion Social Responsibility In order to save Harapan Rainforest, Indonesia, Singapore Airlines, in the fall of 2010, donated 3 million US dollars to the Harapan Rainforest initiative, which is looking after the restoration and conservation of the rainforest. These funds would be utilized towards creating a workforce which could prevent illegal logging of this low land rain forest, prevent damage from any fires and contribute to the animal species conservation programs. According to Singapore Airlines, these funds are just another manifestation of the fact that the company strongly believes in the restoration of forests since forests are the world’s chief carbon stores, in the absence of which climate change and global warming would become a graver issue than ever. In an attempt to become a more ethical corporate citizen, Singapore Airlines has supported the arts community especially in Singapore and other parts of the world, through various generous donations. Some of these donations have gone to reputable arts societies of Singapore such as the Singapore Symphony Orchestra, Singapore Dance Theatre, Singapore Lyric Opera, and Singapore Chinese Orchestra. Furthermore, Singapore Airlines also takes great pride in the fact that it has served as the leading sponsor of various high profile exhibitions at the National Museum of Singapore.

Propose a New Policy - same bill Essay Example | Topics and Well Written Essays - 250 words

Propose a New Policy - same bill - Essay Example Therefore, in order to reduce this disparity a policy to monitor the nursing staffing standards for patient safety and quality care will be significant. The introduction of this bill will enhance the working conditions of the nurses. This is through protecting them from being overworked or exploted by the employers. On the other hand, the quality of health care delivery will improve significant as the concentration of a nurse towards the patient will improve significantly. This aspect will play a significant role in enhancing the safety of the patients. This is through compelling the healthcare centers to employ adequate number of nursing to serve the patients (Croskerry, 2009). Lastly, through the new bill, the health consumers will improve their trust towards the heathcare centers. The increase in the number of nurses in order to offer high quality care will have significant impact on the cost of health care in the country. This is likely to exclude many low income earners from accessing the services as the healthcare centers are likely to shift the burden of the extra costs to the

The Law of Evidence Essay Example | Topics and Well Written Essays - 3000 words

The Law of Evidence - Essay Example Within the Received View, the importance of testimony in the language of perception runs even deeper. Our daily conversations and descriptions of events are suffused with opinion, interpretation, and evaluation. Often we are allowed only to agree with the leading questions of our conversation partners, questions themselves suffused with assumptions, opinions, interpretations, and evaluation (Pattenden, 1986). Such conversations are about matters of interest but are, much more, occasions by which the speakers constitute and reform their relationship, an enterprise often well served by the sharing of opinions and judgments. The factual accuracy of the accounts is usually of less significance than self-revelation and invitations to reciprocity. By contrast, testimony in response to non-leading questions in the language of perception provides the jury exactly what it needs to decide the case according to the norms embedded in the instructions: an artificially stripped-down, value-free account of the witness's perceptions (Allen, 2005). These perceptions are a kind of "prime matter," as Aristotle put it, utterly plastic to both the jury's empirical generalizations and, more important, to the legal norms embedded in the instructions. Testimony in the language of perception reduces the likelihood that the jury will simply adopt the moral or political judgments smuggled into the "descriptions" by an authoritative or sympathetic witness. It is often suggested that the vigour with which the rule against hearsay is still applied in criminal cases is attributable to the phenomenon of trial by jury in criminal trials on indictment. Juries, it is said, cannot be expected to assess properly the reliability of hearsay evidence on a case-by-case basis, and thus it is preferable that a blanket ban on such evidence be maintained. Concern about the ability of juries to handle hearsay evidence was particularly prevalent in the 19th century, but its influence on current hearsay doctrine is still evident. 'It is probably no accident', Tapper has pointed out, 'that the hearsay rule is the same in both civil and criminal proceedings where the mode of trial is the same, whether in both cases by judge and jury as in the United States, or by judge alone as in South Africa; but different in England and Scotland, where the form of trial is quite different in civil and criminal proceedings.' Further, in Continental jurisdictions, where ve ry little reliance is placed on jury trial, there is no rule against hearsay of the sophisticated variety that exists in England. In Germany, for example, there is no formal ban on oral hearsay (although, in practice, such evidence is usually adduced only if the maker of the statement is unavailable, or to supplement her or his testimony and written hearsay is, subject to minor exceptions, freely admissible. France, like Germany, does not have a formal hearsay rule. The broad drift of the law of evidence has been to admit more and more hearsay evidence, and for the constitutional jurisprudence surrounding the

Crime in the Suites Effects of Power and Privilege Essay

Crime in the Suites Effects of Power and Privilege - Essay Example In spite of the larger cost to lives and property, there appears to be a tendency for many law enforcers and many parts of the society to disregard or lightly deal with crimes committed by individuals with power, influence and high standing on society. The definition of elite crime has changed and expanded over the years such that the focus has been transferred from social class to occupation. There are now two recognized classes of elite crime: "corporate crime" and "occupational crime". The former refers to the offenses committed by the management or any employees that aimed to benefit or protect the corporation. Occupational crime refers to acts committed by an individual who made use of his employment for extra gains. This includes embezzlement of funds, leaking trade secrets and procurement fraud. To be more precise, elite crimes are offenses requiring the offender to be (1) a corporate entity or a representative thereof and/or (2) performing a particular position at the time the offense was committed. With this classification and definition, offenses are categorized as white collar crime regardless of all social classes so long as it has the characteristics provided above. Elite criminals are considered to behave more rationally than street offenders as the later routinely operates in hedonistic contexts while the former work in settings that promote prudent decision making and exercising greater care and caution. Elite crimes also differ from street crimes in conduct as it uses deceit, guile and/or misrepresentation to exploit for illicit advantage or create the appearance of a legitimate transaction. Previous studies in criminology focused in explaining why people commit crime and why some are more likely to commit an offense. With Sutherland's exposition of 'elite crime', a paradigm shift has occurred where the focus now lies in a sociopolitical analysis of crime. One such paradigm is the conflict theory which contends that legal content is primarily determined by those possessing great power and influence derived from membership to powerful groups of race, gender, social class and resources. The theory sees the law not as an objective, agreed-upon list of deviant and socially damaging behaviors but a doctrine tailored to serve the interests of the powerful. Privileged individuals can also impact the way the criminal justice system operates such that it targets only those who lack power and ignores the crime of those who have. Conflict theorists consider the criminal justice system to be consciously and intentionally biased. Essentially, society is in conflict due to innate diff erences and those who have the power to prevail determine what is right and wrong or in this case, whether an act is a crime or not. Following the conflict theory, we can see the reasons why white collar crime has not been given proper attention in spite of the statistics showing that it has more deleterious effects on society as compared to those 'blue collar' crime. White collar crime, especially the corporate type, involves people with great resources and connections that provide them the power to influence politicians, legislators, police and even the judiciary in the definition of what is legal and what is criminal. Several corporations and even private entities have already been exposed to providing financial support, especially in the elections, in exchange of political and

Workplace Violence Assignment Example | Topics and Well Written Essays - 1000 words

Workplace Violence - Assignment Example Therefore, workplace violence remains a grave threat to employees and the larger community. This paper argues that victims of workplace violence experience perceived fear and psychological distress or mental problems immediately after the unpleasant incident. These negative outcomes of workplace violence cause dysfunctions in an organization. Hence it is important to implement effective prevention policies against workplace violence. Perceived Fear and the Psychological Effect of Workplace Violence Numerous studies have reported the effect of workplace violence on the victims’ psychological or emotional wellbeing, as well as on their self-perception. Some examples of the psychological impacts of violence in the workplace are lowered self-worth, distress, vulnerability, anger, fear, depression, denial, humiliation, and guilt. Several researchers have identified post-traumatic stress disorder (PTSD) as an outcome of violence in the workplace among those victimized. Several of th e warning signs of PTSD are damaged concentration, weakened memory, recurrent nightmares, disturbance, isolation, bad temper, physiological stimulation, and anxiety (Cavanaugh et al., 2012). Victims of workplace violence immediately feel physical and psychological numbing, distress, denial, and suspicion. Immediately after the unpleasant incident, the victims go through three kinds of effects (Browne-Miller, 2012): (1) withdrawal effects such as truancy, social isolation; reliving effects such as nightmares, recollections; and (3) other effects such as excessive shock, anger, fear, and irritability. Horizontal violence is one of the forms of workplace violence that brings about negative psychological effects on victims. And horizontal violence is most prevalent in health care settings. Increasing rates of continuous horizontal violence or harassment and bullying have been reported to negatively affect the physical and psychological wellbeing of nurses, employee retention, and job sa tisfaction as well as indirect impacts on patient care quality and possibility of negative health outcomes. Horizontal violence harms the individual’s self-esteem and eventually becomes damaging to the nurses’ career, as violent behavior develops from colleagues who are supposed to be providing support, assistance, and guidance (Becher & Visovsky, 2012). Continuous horizontal violence among nurses is a major problem. In enhancing and broadening the field of research to intervention and prevention level, theoretical perspectives from sociology, psychology, and biology are explained alongside the theoretical explanation of the frequency of horizontal violence against nurses. Several studies discovered that employees are more likely to be victimized by people outside their organizations or by members of the civic sector than by colleagues, even though there are discrepancies. Nevertheless, in spite of the evidently lower prevalence of co-worker violence existing findings indicate that its psychological effects are more damaging and serious than those of public hostility (Mueller & Tschan, 2011). In the study of Kelloway and LeBlanc (2002 as cited in Mueller & Tschan, 2011), public hostility determined perceived fear and possibility of future victimization but was not related to emotional dedication, physiological health, and psychological wellbeing. In contrast, co-worker violence did not determine perceived fear or possibility of future victimization but was strongly related to reduced employee retention, weakened dedication, and poor health. The explanation for this pattern of findings needs additional study to resolve but there are several available possible explanations. First is that public hostility or client-initiated workplace violenc

Discussion on Business Organization Essay Example | Topics and Well Written Essays - 1000 words

Discussion on Business Organization - Essay Example This market leadership may relate to pricing innovation, product innovation, new forms of promotion, development of new market segments, or initiating a new trend in the market. Quite often such market leaders may not be large organizations, but more innovative smaller organizations, like Dyson in vacuum cleaners; or organizations with better expertise, like specialized accounting firms or those with more talent and competencies, like Stella McCartney in fashion designing. Simon, 2009, p.29, terms such smaller organizations as â€Å"hidden champions†. These â€Å"hidden champions†, reframe the definition of market leadership to â€Å"market leadership not only in terms of market share, but see it as an extended claim to overall leadership in their markets† (Simon, 2009, p.29). Table – 1 below gives the advantages and disadvantages of market leadership. ... Compounding the contribution of these factors to problems in identifying market leadership is the issue that some organizations, do not concentrate on achieving leadership by merely market share. They may to look to acquiring leadership in other aspects, like asset leadership, which gives them a boost towards taking over market leadership. Asset concentration may be in terms of competencies of the employees, or superior equipment or strength in distribution channels. Identifying market leadership thus becomes a more difficult endeavour (Pickton & Masterson, 2010, p.40). Following in the path laid out by a market leader are the organizations that may be called market followers. Market followers identify and keep a track of the successful ideas and strategies employed by market leaders. This does not imply that they follow a me-too product design and promotion strategy. Rather, the strategy employed is to allow the market leader to employ resources in testing their innovative ideas and strategies, and then cash in by employing the successful innovative ideas and strategies themselves. This can be seen from the example of the competitors of McDonald’s in the 1990’s waiting for McDonald to identify locations for its outlets, using its resources, before moving into the location as a competitor. It is these market followers that need to identify the market leaders, so as to copy their successful innovative ideas and strategies (Pickton & Masterson, 2010, p.39). 2. The EC Unfair Commercial Practices Directive and the German Act against Unfair competition define unfair competition as â€Å"unfair commercial practices that are likely to distort the economic behaviour of consumers† (De

Workplace Violence Assignment Example | Topics and Well Written Essays - 1000 words

Workplace Violence - Assignment Example Therefore, workplace violence remains a grave threat to employees and the larger community. This paper argues that victims of workplace violence experience perceived fear and psychological distress or mental problems immediately after the unpleasant incident. These negative outcomes of workplace violence cause dysfunctions in an organization. Hence it is important to implement effective prevention policies against workplace violence. Perceived Fear and the Psychological Effect of Workplace Violence Numerous studies have reported the effect of workplace violence on the victims’ psychological or emotional wellbeing, as well as on their self-perception. Some examples of the psychological impacts of violence in the workplace are lowered self-worth, distress, vulnerability, anger, fear, depression, denial, humiliation, and guilt. Several researchers have identified post-traumatic stress disorder (PTSD) as an outcome of violence in the workplace among those victimized. Several of th e warning signs of PTSD are damaged concentration, weakened memory, recurrent nightmares, disturbance, isolation, bad temper, physiological stimulation, and anxiety (Cavanaugh et al., 2012). Victims of workplace violence immediately feel physical and psychological numbing, distress, denial, and suspicion. Immediately after the unpleasant incident, the victims go through three kinds of effects (Browne-Miller, 2012): (1) withdrawal effects such as truancy, social isolation; reliving effects such as nightmares, recollections; and (3) other effects such as excessive shock, anger, fear, and irritability. Horizontal violence is one of the forms of workplace violence that brings about negative psychological effects on victims. And horizontal violence is most prevalent in health care settings. Increasing rates of continuous horizontal violence or harassment and bullying have been reported to negatively affect the physical and psychological wellbeing of nurses, employee retention, and job sa tisfaction as well as indirect impacts on patient care quality and possibility of negative health outcomes. Horizontal violence harms the individual’s self-esteem and eventually becomes damaging to the nurses’ career, as violent behavior develops from colleagues who are supposed to be providing support, assistance, and guidance (Becher & Visovsky, 2012). Continuous horizontal violence among nurses is a major problem. In enhancing and broadening the field of research to intervention and prevention level, theoretical perspectives from sociology, psychology, and biology are explained alongside the theoretical explanation of the frequency of horizontal violence against nurses. Several studies discovered that employees are more likely to be victimized by people outside their organizations or by members of the civic sector than by colleagues, even though there are discrepancies. Nevertheless, in spite of the evidently lower prevalence of co-worker violence existing findings indicate that its psychological effects are more damaging and serious than those of public hostility (Mueller & Tschan, 2011). In the study of Kelloway and LeBlanc (2002 as cited in Mueller & Tschan, 2011), public hostility determined perceived fear and possibility of future victimization but was not related to emotional dedication, physiological health, and psychological wellbeing. In contrast, co-worker violence did not determine perceived fear or possibility of future victimization but was strongly related to reduced employee retention, weakened dedication, and poor health. The explanation for this pattern of findings needs additional study to resolve but there are several available possible explanations. First is that public hostility or client-initiated workplace violenc

Management Concepts in Hospitals Essay Example | Topics and Well Written Essays - 750 words

Management Concepts in Hospitals - Essay Example Milton Siepman when appointed as the Chief Executive of General Health System, associating with Adventist Health Systems, is confronted with numerous challenges. The major ones that demand urgent attention from Mr Milton are as follows. Problem 1: The major problem that worries the CEO would the rising cost of health care operations that would cause severe constrains on the initiatives of General Health's various community based programmes. As the objective of the system is to ensure the health facilities to the needy and the poorest of the society it is necessary that new approaches need to be devised to ensure the successful implementation of sustainable health care schemes. Options available: The options are also available with Milton Siepman to prepare General health system to tide over such a difficult phase. One of the methods that are envisaged is to have corporate partnership with the various leading drug agencies to support the health cover programmes as part of their corporate responsibility. These medicines would be exclusive to General Health programme and would be explicitly mentioned on the package as an acknowledgement for this noble initiative. This would also be supported by incorporating a preferential sale policy for the products of the above said companies in the pharmacies attached to these hospitals. This would help the corporate houses to boost their medicinal sales volume by creating exclusive sales of their medicines but at the same time using these locations to support the needy and poor by providing the low priced medicines. Appropriate quality control systems would also be enforced to ensure that reduction in cost don't lead to the loss in standards and quality. In addition to this, the hospital services would be projected as a major place for other corporate houses that are not related to medical and health care but could be convinced to take up the role of a partner for their community support services. Problem 2: Employing specialist doctors in most of the needed domains of health care is another issue that demand immediate intervention. With the higher salary and other remuneration required for such type of specialists, to employ them regularly is not a feasible solution considering the General Health's financial performance. But most of the poor patients are undergoing very agonizing moments due to their inability to avail their services due to the very poor economic status. Even the existing government support may not be adequate to give them a reasonable level of comfort to approach a very specialized health care provider. Options available: A massive campaign has been planned among various specialists working across different regions to cooperate with General Health Systems in this connection. It is indented to associate them for the out door health support services of General Health units. These doctors would be contacted and the nearest outdoor unit to their location would be equipped to avail their facility. The patients would be contacted earlier and the profile and the status would be sent to the doctor for an assessment. Based on the reports attached doctors could make a judgment on the list of patients they would prefer to give their service at lesser cost. Problem 3: Improving pain and palliative

Translation Theory Revision Essay Example for Free

Translation Theory Revision Essay Translation – The process of translation between two different languages involves the translator changing an original text (the source text – ST) in the original verbal languages (the source languages – SL) in a different verbal language (the target language – TL) S. Bassnet def: Translation is rendering of a SL text into the TL so as to ensure that: 1) the surface meaning of the two will be approximately similar, and 2) the structures of the SL will e preserved as closely as possible but not so closely that the TL structures will be seriously distorted. Susan Basset: Telling the same things in a different language in a way that sounds natural, getting the point across. Translation types: Semiotic classification: Intralingual – an interpretation of verbal signs by means of other signs of the same language Interlingual – an interpretation of verbal signs by means of some other language Intersemiotic – an interpretation of verbal signs by means of signs of non-verbal sign systems. Binary classifications: Free translation translator replaces a social, or cultural, reality in the source text with a corresponding reality in the target text Literal rendering of text from one language to another word-for-word. Overt – is a TT that does not mean to be an original. The individual text function cannot be tha same for TT and ST since the cultures are different. Covert – ST is not linked to the ST culture or audience; both ST and TT address their respective receivers directly. Domestication vs foreigization: translation methods that move the writer toward [the reader], i.e. , fluency, and those that move the reader toward [the author] (domestication) , i. e. , an extreme fidelity to the foreignness of the source text (foreignization). Documentary (preserve the original exoticizing setting) vs instrumental (adaptation of the setting to the target culture) Text Type Theory: Katharina Reiss. Determine, what kind of text you are dealing with: †¢ Informative – plain facts (newspaper article) †¢ Expressive – creative composition (poetry) †¢ Operative – including behavioural responses (ads) †¢ Multi/audio-medial (films or visual/oral ads). Equivalence: Dynamic equivalence (also known as functional equivalence) attempts to convey the thought expressed in a source text (if necessary, at the expense of literalness, original word order, the source texts grammatical voice, etc. ), while formal equivalence attempts to render the text word-for-word (if necessary, at the expense of natural expression in the target language). J. C. Catford †¢ A formal correspondent – any TL category which van be said to occupy the ‘same’ place in SL †¢ A textual equivalent – any TL text or part of text that van be said to be the equivalent of the ST Descriptive Translation Studies (DTS) †¢ A firmly empirical (kogemuslik) discipline †¢ Describes and maps translations †¢ Proposes hypotheses as why the translations are like they are †¢ Avoids being prescriptive The aim of DTS is to acquire insight into the nature and function of translation as a cultural and historical phenomenon DTS leading figures: Gideon Toury, Andre Lefevere Early translation theory Cicero – senise-for-sense. Synthesized in Latin Greek philosophers. The founder of Western translation theory. The 1st to comment on the process of translation. Translation serves as the study and imitation of rhetorical models. Free translation that is focused on the meaning. Horace model – target orientation. Aesthetically pleasing and creative translation. Art of Poetry. Quintilian – remarks on translations are v much in the Ciceroian tradition. Makes a difference between: metaphrasis – replacing a single word with a single word; paraphrasis – replacing a phrase with a phrase. Jerome model – translation Bible – latin „Vulgateâ€Å" (405. y). Translated sense-for-sense, rather that word-for-word. German Romanticism: individual author’s vision. Author is a creator. Shlegel: all writings in act of translation: Schleiermacher: translator could take the reader along and make him walk with the author or in the other way around.. Word-for-word translation onorthodox view of translation. †¢ Herder, Goethe, Humbolt, the Shlegel brothers, Shleiermacher †¢ translations of Homeric epics, the Greek tragedies and Shakespeare †¢ Emergence of the German tradition as opposed to the French †¢ strive for an independent literary culture Goethe: 3 stages of translation: 1) aquainted us the foreign language in his own terms (Luther Kings’s Bible) 2) French tradition – use of its own criteria, own rules. 3) The same idendity between source and target language. Eugene Nida. Formal equivalence – attention to the transfer of message, both form and content Dynamic / functional equivalence – seeks the closest natural equivalence for the source language message Principles: 1. making sense 2. conveying the spirit and manner of the original 3. having a natural and easy form of expression 4. producing a similar response †¢ 1. give a complete transcript of the ideas of the original work. †¢ 2. reproduce the style and manner of writing of the original. †¢ 3. have all the ease of the original composition. Nida’s equivalent effect criticized: †¢ too concerned with the word level †¢ difficult or impossible to achieve †¢ overly theological Nida differentiates between: †¢ Linguistic meaning. the meaningful relationship between words, phrases and sentences. †¢ Referential meaning. â€Å"the words as symbols which refer to objects, events, abstracts, relations† Methods: hierarchical structuring, componential analysis, semantic structure analysis †¢ Emotive meaning Toury? s norm theory: Defines social norms. Preliminary norm: concerned with translation policy. The initial norm: expressed through operational norms which direct actual decisions made during the translating process. Corpus studies †¢ Corpus – compurerized collection of documents †¢ A token – each word as it occurs †¢ A type – each different word The type-token ratio is a text? s lexical density(tihedus) Postcolonialism: †¢ Resist domination †¢ Emphasis on the impact and significance of translation in a context of political, military, economic and cultural power differentials (vahe) †¢ Is characterizied by hybridity (ristandumine) and self-reflection. English theory Early English translation of the Bible: John Wycliffe – published Bible’s English version (late 14th c). Tried to translate the meaning, but preserve its form. William Tyndale – 1525 Bible’s German version (Greek) The King James Bible 1611 Bible’s English version Early translations of the Bible in English †¢ Wycliffe Bible 1380-1384 revised by John Purvey in 1408 . Published Bible English version. Trying to translate the meaning but preserve its form (w-for-w) †¢ William Tyndale 1525 (w-for-w) †¢ Bishops Bible 1568. †¢ The King James Bible the Authorized Version 1604 -1611 John Dryden on translation: 1) metaphrase – word-for-word; 2) paraphrase – sense-for-sense 3)imitation – absolute freedom. Tytler 18th c: 1) translation should give source language complete context. 2) style and manner should be similar. 3) reader should see it as fluid as original text. Essays on the translations, self-standing thoughts on translations, artistic activity = transl. Edward Fitzgerald: Rubaiyat of Omar Khayyam: Persian poetry, imperial attitude.  quatrain rhyme scheme: AABA Early theory and practice of translation in England: draws on two traditions: †¢ Classical Latin translation, from the Greek †¢ Early Christian Latin translation from the Scriptures, the Hebrew, Aramaic King Alfred (871-99) and his policy of translation. †¢ Augustine’s Soliloquies and Gregory’s Pastoral Care †¢ Gregory’s Dialogues †¢ Bede’s Ecclesiastical History of the English People Benedictine reform a revival of monasticism, ?lfric’s homilies a need to educate the uneducated.

Hierarchy HR Department Human Resource Management Commerce Essay

Hierarchy HR Department Human Resource Management Commerce Essay Human capital is the rarest resource of the company which cannot be imitated while every other resource or asset of the organization can be copied by the rivals due to the changing environment and emergence of technology. HR Is basically a support function which helps the other imperative functions in achieving their vision which cannot be achieved without the support of HR. Its a cost minimization and value creating source. HR successfully linked the lower management with the top management for the purpose of achieving goals and objectives. There is not a formula or certain procedure in human resource management, it varies from person to person and managers perceived it differently as everyone has his/her own strategies. In this report we have covered almost each and every aspect of human resource management. HR process starts with hiring of the effective employees and ends with the performance evaluation of the human resources. Goals of HR Department in UMA To recruit the most effective pool of candidates Motivate the employees so that performance of each employee can be strengthened Prevent and reduce the turnover rate. This is the most imperative job of HR because it helps the firm in achieving its goals Give rewards and benefits to the deserving candidates. Deserving candidates are identified by analyzing the performance appraisal. To give priority to the internal labor supply over the external one so that the motivation level and performance of workers could be enhanced Resolve the conflicts among the employees so that an impressive working environment could be developed. Develop HR related policies and code of conduct. HIRING There is not a fixed time period for hiring. Company hires the workers according to the need of the time the first and the most imperative step in the hiring process is recruitment. Recruitment is basically the process of generating effective pool of employees. The most famous and renown tool for recruitment is newspaper and internet in united marine agency. The firm believes that with the help of newspaper and internet you can generate a huge pool of candidates in a very limited time. Besides this there is another advantage of recruiting the candidates through newspaper and i.e. Image of the organization , as we all know that an immense ad in the newspaper can strongly influence the image of the company. Employee referral is also a tool used by the firm for the purpose of generating impressive pool of candidates. Employee referral is considered as the most trustworthy, reliable and effective tool because the employee are very much conscious in referring the candidates as this is the matter of their credibility as well as a result the most preferred and effective candidates are referred by the employees . Employee referral is not always positive. There are some negative aspects of employee referral as well because sometimes managers has to neglect or ignore the mistakes of certain employees just because of there sound reference . Internal Vs. External Labor Supply The firm believes that internal labor supply must be given preference over external labor supply. Consequently when an executive position is vacant, top management attempts to fill that vacancy by promoting a deserving employee. This helps the firm is following ways Reduce cost of hiring Hiring is the process of human resource management which involves a lot of cost and requires a massive time for the purpose of producing effectual pool of applicants but internal labor supply is that efficient tool which can certainly reduce the cost of hiring process for united marine agency, because via promoting and enriching the job responsibility of an productive employee you can reduce huge cost of the organization for sure. Internal employee is aware of the organization culture An internal employee is usually aware of the organization culture therefore he does not take much time in adjusting with the work environment Productivity increases When an internal deserving employee is promoted to an executive position, motivational level increases thus performance of the employee enhances which results in effective organization productivity. Emergency hiring In case of emergency hiring, the firm does not rely on the normal procedures of recruitment but they try to go for the speediest process and usually the process is decided by analyzing the situation intensely and implementing a process according to the situation. SELECTION Selecting the Candidates Process of selection varies job to job. Some job requires a test. Test is provided to the candidates who have been shortlisted through recruitment and the individuals who are able to clear the test are requested to appear in the interview. In majority of the cases, employee referral is used for the purpose of hiring personnel for executive position in UMA. And there are many reasons behind this. Generally an employee is aware of the kind of the individual required for a particular position because he knows the responsibilities of the vacant position and is pretty much aware of the nature of the job therefore he refer an individual who can efficiently perform the job activities and help the organization in achieving its goals and objectives. As Mr. Zeeshan stated that recently a sales manager was hired in UMA on the reference of general manager. The compensation package of that individual is very impressive and well-off according to MR Zeeshan but the general manager is very much satisfied with the compensation package of sales manager because according to him he has the ability of generating sales vigorously. SELECTION PROCESS Candidate is selected by following certain steps which include the test at the initial stage which is design to reduce the vigorous pool of candidates, later an interview is conducted by the HR manager once short listed by the HR manager, the candidates are asked to appear in the final interview conducted by the HOD of the particular department to get the dedicated employees. SELECTION CRITERIA UMA follows the following criteria in order to select effective employee for the firm Education Experience Confidence Soft skills Reference TRAINING Every company either SME or large corporations has a vigorous believe that human capital can build a strong position of company if efficiently and effectively utilized. UMA also strive in achieve the same goal. UMA strongly believe that training and development plays an important role in increasing revenues of the company either through cost reduction or increase in sales. Trainings in UMA are done on almost every level whether a telephone operation or a brand manager of a company, all are indulge in training. As per Mr. Zeeshan employees gets motivated when such sort of activities is done in the organization. Some training is the routine trainings which have to be given to each and every employee after certain time period. such as fire fighting, emergency exits drill and on the job trainings which is given to the new induction by the immediate boss only in the case if there is any technical work in the job description of the employee, Whereas other trainings are done as per the requirement of the job. TRAINING METHODS ON THE JOB TRAINING The frequently used training method is on the job training in UMA. Usually lead by the senior very next to the person who needs the training. Moreover other consulting companies are also outsources by the company in order to accumulate new skill in the employees. As per Mr. Zeeshan recently UMA has organized a 15 days training session for the sales support staff and telephone operator so that the company can build good relation with the customers and can provide the exact solutions of their queries. OFF THE JOB TRAINING Off the job training is rarely done by the company and is only provided to the executive class. These trainings include seminars and workshop which is conducted abroad mostly in Singapore and Dubai. Performance appraisal UMA does the employees performance appraisal on as annual bases. Performance appraisal is done by using multi methods in order to get accurate information for the employee and its achievements. UMA uses two performance appraisal methods at the same time, MBO and graphic rating scale. In every December before the increment of the employees performance appraisal form is distributed to the HODs of every department with the due date, and then it become the responsibility of HOD to evaluate the employee. Following are the questions that are included in the appraisal form of the employee List your achievements or tasks you have done or/and currently doing well. What are the facilitating and constraining factors in performing your work? Achievements of Previous Agree Targets any training required RATING SCALE 1 Unsatisfactory 2 Acceptable 3 Good 4 Excellent FACTORS Employee Evaluator 1 Quality of Work 2 To meet targets and deadlines Initiative 4 Attitude 5 Cooperation 6 Attendance 7 Communication Skill 8 Interpersonal Skill 9 Willingness to learn 10 Cost conscious 11 Development of subordinator REWARDS AND BENEFITS: every year increments is given on the bases of performance of the employees and is not influenced by personal liking or disliking If employee performance is not up to the mark they are considered for the training and development program in order to make them more effective in achieving the task assigned to them. Training is also given if the employee thinks they need it for the better understanding and execution of the task. Drawback of MBO and Rating Scale The biggest drawback of appraising the performance through MBO is employee stick to the particular objectives provided to them which limits their productivity, performance and creativity to a certain level Benefit of MBO The most impressive benefit of MBO is providing the employees with clear and specific objectives as a result employees are aware of the fact that what is required from them therefore employees put their best efforts for the purpose of matching those objectives as efficiently as they can PROMOTION UMA consider different factors in order to analyze the promotion of the employees. According to them they dont have any fixed time period to promote an employee. It totally depends on the traits personality and hard working of the employee. Recognizing the promotion UMA recognizes the need to promote employee by continuously observing the performance of the employee. The main focus of the company is on the goals and targets achieved by the employees then on the factors and lastly on the time duration. Even the Deputy Manager is promoted in 8 month of time period because of his achievements and fulfillment of the targets. Factors considered in promotion planning and organizing professionalism teamwork and leadership punctuality achieved targets attitude and behavior of other According to Mr. Zeeshan once an employee is promoted then they are not promoted until they develop their skills for the upper position. If the employee is about to get promoted and at that time he resigns, then as per the practices of the HR department they either promote the contingent employee or give dual responsibilities to other. COMPENSATION AND BENEFITS UMA provide great incentives and benefits to their employees. Other than their basic salary following are the incentives provided to the employees are based on their designations. Fuel Allowance Fuel allowance is given to the employees on the bases of their designation and work. Fuel allowance varies from 45 liters to 300 liters. As per the policy following is the ratio of giving fuel Bikes 45 liters Car (till 1000cc) 150 liters Car (till 1300cc) 250 liters Car (till 2400cc) 300 liters Mobile allowance Mobile allowance is also provided as per the designation of the employee Medical Insurance Every employee is covered with medical insurance which only includes hospitalization. In case of any mishap insurance company will pay all the expenses. Vehicle and its repair and maintenance Company provides the vehicle with the repair and maintenance to the employee as an incentives, but with the condition that car must remain clean all the time otherwise it would be taken back. Cars are inspected on daily bases Bonus Two bonuses are given to the employee in the period of one year other than the increment in the salary. One full salary is given on eid-ul-fitr and 70% is given on eid-ul-azha Retirement benefits The biggest benefit of retirement policy is that there is no age constraint in retirement an employee can work till the time he is capable of working in the organization. Gratuity is given to the employee which equal to the one salary for one year of service EOB pension is given to the employee Job rotation As mentioned before, employee is rotated to any other department or job if his/her performance is unsatisfactory. Most of the time managers also asked to their subordinates that whether they require a job rotation or not. Managers do this in order to enhance the employee motivation, performance and skills. TERMINATION In UMA, employees are not terminated on the basis of their performance because termination is not the solution of the problem. If the performance of the employee is not up to the mark, management attempt to transfer that individual to another department Termination is only occurred on the basis following cases Misconduct Or Misbehavior Misbehavior or misconduct of any employee is not tolerated in any case, which leads to straight termination Violation of HR policies or rules Each and every employee is requested to follow the HR rules and policies and if the employee is not following the rules and regulations, firm decided to terminate that individual Sexual harassment Sexual harassment is the case which leads to immediate termination Fraudulent For the purpose of alerting other employees, deceptive or fake individuals are terminated. ISSUES 360 degree of method of performance appraisal is ignored Do not have software for online recruitment At times, employee referral caused difficulties for the managers HR department of UMA is almost new. So the parameters of selecting new candidates are completely different as a result the performance of new induction varies from the old one which results in the organizational conflicts. SOLUTION The HR department is doing an impressive job but there are still some issues which need to be rectified as soon as possible. Following are the recommendations we suggested for the HR department of UMA 360 degree method of performance appraisal must be used. This is the most effective tool for the performance appraisal which is ignored by UMA because the performance of an individual must be evaluated by other colleagues as well Do not have software for online recruitment which is a hindrance in the hiring process. Software should be used for making the recruitment process more effective. Sometimes employee referrals cause problems for managers as they have to ignore the mistakes of the particular employee who has a strong reference. This issue can be resolved by providing the managers right to discipline the employee who is not performing well CONCLUSION By analyzing the whole HR process, we analyze that the HR department is doing an impressive job for United Marine Agency because the whole HR department consist of only five individuals who are managing more than 250 employees. Therefore we can state that HR department is doing a really efficient job. We all know that recruitment via newspaper or internet can generate very large pool of candidates. And we were really amazed by knowing the fact the whole task of recruitment is managed by only 5 individuals in the HR department. To fill the executive position through employee referral is a wise decision which helps the firm to hire effective individual and save the cost and time related to hiring process. The most impressive thing is their policy of not terminating any individual on the basis of his/her performance. By doing this, UMA proves that moral values and corporate social responsibility is an integral part of the organization. The process of job rotation is conducted by considering the opinions of the subordinates that whether they require job rotation or not. This helps the firm in enhancing high organizational performance by increasing the motivation level of employees. Different sort of incentives are provided to the employees in order to satisfy the workers and reduce the turnover rate Employee has to pass three interviews sometimes. This is also a good move because caliber of the candidate cannot be judged in a single interview only because organization has to make sure that it has selected the right candidate for the right job Two methods of performance appraisal are used by the firm which is MBO and rating scale. The purpose of using two methods is just to confirm that the performance is appraised appropriately.

Music Censorship :: essays research papers

Music Censorship Although is clearly states in the first amendment that "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably assemble, and to petition the government for a redress of grievances," censorship in America still exists in a big way. "Music censorship is the term used to describe the act of editing, altering, or preventing the listener from hearing the music as the artist created it in order to either deny certain information or to act as a moral gatekeeper of potentially harmful material" (http://www.cwrl.utexas.edu/~barndollar/courses/spring98/students/fabfive/index.html). The Censorship of music in the United Stated is documented as far back as 1954, when "Michigan congresswoman Ruth Thompson introduces a bill in the House that would ban mailing of any pornographic recording, punishable by five years imprisonment and a $ 5,000 fine" (http://ericnuzum.com/banned/fifties.html). Even Elvis Aaron Presley, ‘The King of rock-n-roll’ was once thought of as obscene. In 1957, when he appeared on the Ed Sullivan show for the third time, the cameramen were told to only film him from the waist up. "Elvis’s dancing was considered lewd" (http://ericnuzum.com/banned/fifties.html). In 1964, "Indiana Governor Matthew Welsh asks the State Broadcasters Association to ban the song ‘Louie, Louie’ by the Kingsmen because he considers it to be pornographic." (http://ericnuzum.com/banned/fifties.html). This trend has continued all the way up to the nineties, and I’m sure it won’t stop any time soon. In the past ten years especially, music has been under attack by many law makers, prosecutors and critics of morality and good taste. One attack on this freedom comes from parental advisory stickers. These stickers are used as a form of censorship against an artist and their lyrics. If a label will produce an album, I don’t think there should be any reason that the consumer can’t decide for him or herself if lyrics contained in the album are found obscene or otherwise unsuitable. In order to begin the debate on whether or not parental advisory stickers serve as a form of censorship, one must consider what the word censor implies. The word censor means "the power to suppress publications or excise any matter in them thought to be immoral, seditious or otherwise undesirables"(Webster Dictionary 227). The question of what constitutes "proper" language and obscenity has been greatly forced upon the music industry.