Friday, December 27, 2019

Independent and Dependent Variable Examples

Both the independent variable and dependent variable are examined in an experiment using the scientific method, so its important to know what they are and how to use them. Here are the definitions for independent and dependent variables, examples of each variable, and the explanation for how to graph them. Independent Variable The independent variable is the condition that you change in an experiment. It is the variable you control. It is called independent because its value does not depend on and is not affected by the state of any other variable in the experiment. Sometimes you may hear this variable called the controlled variable because it is the one that is changed. Do not confuse it with a control variable, which is a variable that is purposely held constant so that it cant affect the outcome of the experiment. Dependent Variable The dependent variable is the condition that you measure in an experiment. You are assessing how it responds to a change in the independent variable, so you can think of it as depending on the independent variable. Sometimes the dependent variable is called the responding variable. Independent and Dependent Variable Examples In a study to determine whether how long a student sleeps affects test scores, the independent variable is the length of time spent sleeping while the dependent variable is the test score.You want to compare brands of paper towels, to see which holds the most liquid. The independent variable in your experiment would be the brand of paper towel. The dependent variable would be the amount of liquid absorbed by the paper towel.In an experiment to determine how far people can see into the infrared part of the spectrum, the wavelength of light is the independent variable and whether the light is observed (the response) is the dependent variable.If you want to know whether caffeine affects your appetite, the presence/absence of a given amount of caffeine would be the independent variable. How hungry you are would be the dependent variable.You want to determine whether a chemical is essential for rat nutrition, so you design an experiment. The presence/absence of the chemical is the indepen dent variable. The health of the rat (whether it lives and can reproduce) is the dependent variable. If you determine the substance is necessary for proper nutrition, a follow-up experiment might determine how much of the chemical is needed. Here, the amount of chemical would be the independent variable and the rat health would be the dependent variable. How to Tell the Independent and Dependent Variable Apart If you are having a hard time identifying which variable is the independent variable and which is the dependent variable, remember the dependent variable is the one affected by a change in the independent variable. If you write out the variables in a sentence that shows cause and effect, the independent variable causes the effect on the dependent variable. If you have the variables in the wrong order, the sentence wont make sense. Independent variable causes an effect on the dependent variable. Example: How long you sleep (independent variable) affects your test score (dependent variable). This makes sense, but: Example: Your test score affects how long you sleep. This doesnt really make sense (unless you cant sleep because you are worried you failed a test, but that would be a different experiment). How to Plot Variables on a Graph There is a standard method for graphing the independent and dependent variable. The x-axis is the independent variable, while the y-axis is the dependent variable. You can use the DRY MIX acronym to help remember how to graph variables: DRY MIX DÂ   dependent variableRÂ   responding variableYÂ   graph on the vertical or y-axis MÂ   manipulated variableIÂ   independent variableXÂ   graph on the horizontal or x-axis Test your understanding with the scientific method quiz.

Thursday, December 19, 2019

Essay on The Message of The Lord of the Flies by William...

The Message of The Lord of the Flies by William Golding William Golding has successfully conveyed the message of Lord of the Flies to the reader. The novel portrays the malicious nature of mankind, through the use of symbolism, where the author makes use of details with second meanings. Throughout the novel, symbolism, which is of both characters and other significant objects, is used, in order to stress the novels message. Lord of the Flies is a story that begins in the aftermath of a plane crash in the Pacific Ocean during a war, in which a group of English schoolboys are isolated on an island. They are under no adult supervision and are left to fend for themselves, create their own†¦show more content†¦The main characters also depict the effects that arise between dissimilar types of individuals when put under the same circumstances, which is also facilitated by the symbolism of characters. Throughout the novel Golding relates the life of the boys to the real world as an allegory. The changes experienced by one character differ from those endured by another, and this is attributable to the physical and mental differences between them. Although all the characterisation helps to convey the novels message, it is the three main characters that appear to have been well symbolised to represent different aspects of society, such as dictators, the public and academia of the world. Ralph acts as the democratic politics in society, representing law, order, organized society and moral integrity. He looks out for others and tries to make the society function properly by making everyones opinions heard: give him the conch. He has a sense of responsibility although he undergoes changes that are difficult for him to comprehend. Ralph was puzzled by the shutter that flickered in his brain. There was something he wanted to say; then the shutter had come down Chapter 8 This shows the way that he begins to feel confused and lost in the environment. The other boys become less convinced in the reliability of Ralph and so order and society deteriorates.Show MoreRelatedWilliam Golding Research Paper838 Words   |  4 PagesMay 2012 Through the Eyes of William Golding William Golding was an amazing and artistic author. His versatile writings, visionary view on life, and the way he inputted subtle and special hints of his religious views are what made his career. Goldings life began on September 19, 1911 when he was born in UK, St. Columb Minor to a Mr. and Mrs. Golding. Alex Golding, his father, was a schoolteacher. While Mildred Golding, his mother, was a suffragette. Although Golding was born in St. Columb MinorRead MoreSocietal Breakdown On The Island1720 Words   |  7 PagesSocietal breakdown on the island in ‘Lord of the Flies’ is due to the inherent evil of man 3.8: Develop an informed understanding of literature and/or language using critical texts. Hypothesis: Societal breakdown on the island is due to the inherent evil of man Jason Carvalho ‘Lord of the Flies’ is the name of William Golding’s historically famous novel, yet it is more than just a title. It is a kind of statement, a way of mocking the very existences of humanity. Reading this book I cameRead MoreEssay about Edgar Derby and Simon: Life, Beliefs, and Death1586 Words   |  7 PagesDerby, from the novel, Slaughterhouse-five by Kurt Vonnegut, and Simon, from the novel, The Lord of the Flies by William Golding, are equally alike and unalike. Even though these characters are from different books, they represent the absurdity of death and the importance of speaking up for what you believe. Both of these characters live in hostile and confining environments, attempt to deliver a vital message, and are unfairly killed. Edgar Derby and Simon suffer dissimilar murderous, undeserved, andRead MoreLord of the Flies by William Golding1585 Words   |  7 Pages Lord of the Flies by William Golding is a fictional novel highlighting natura l characteristics of man kind. The Book was created during the post World War II period. Before creating this novel, William had experience in the navy where he learned of the nature of mankind. The introduction of the book portrays a plane crash where a large group of boys are stranded on an island. Here they grow in character and human instincts such as leadership, brutality, and survival are displayedRead MoreWilliam Golding s Lord Of The Flies1044 Words   |  5 PagesSimilar to most literary classics, William Golding’s novel Lord of the Flies contains allusions to the Christian Bible and character archetypes that convey universal ideas. Golding’s story focuses on a group of British schoolboys who are stranded on an island and ultimately succumb to their innate savage tendencies. Literary analysts often compare components of Lord of the Flies to various aspects in the Christian Bible. For instance, the setting in Lord of the Flies is often linked to the Garden ofRead MoreLord of the Flies: World War IIs Impact Essay1064 Words   |  5 PagesLord of the Flies: World War II’s Impact Lord of the Flies by William Golding was influenced strongly by his experiences as a naval officer during World War II. Golding’s wartime service gave him a darker and more realistic look on life, and contributed to the novel’s imagery. As Golding described, World War II woke him up from his falsified beliefs about human nature by showing him the true human condition (â€Å"Lord of the Flies,† Novels 175). Lord of the Flies, as Golding explained, is â€Å"an attemptRead MoreLord Of The Flies Literary Analysis1101 Words   |  5 PagesIrony is a literary technique utilized by writers in an attempt to convey a message different than its literal meaning. For this reason, this technique used often in satirical writing, such as Lord of The Flies by William Golding. Irony is an important element in literature as it provides writers with a vehicle to communicate a deeper, more meaningful message. In his literary critique, How To Read Literature Like a Professor, Thoma s C. Foster emphasizes the significance of irony in literature, statingRead MoreEssay On The Conch Shell In Lord Of The Flies946 Words   |  4 Pagesusing it, and also be in relation to its environment and surroundings. In the novel, The Lord of the Flies, the author, William Golding uses a conch shell to represent different meanings throughout his novel. The message in each of the different meanings of the conch, show how a group of young, British boys are changing their behavior and personality deeper into the novel. The conch in the Lord of the Flies, begins as a sign of authority, becomes a symbol of disorganization, and concludes to transformRead MoreEssay on Lord of the Flies by William Golding954 Words   |  4 Pages William Golding explores the vulnerability of society in a way that can be read on many different levels. A less detailed look at the book, Lord of the Flies, is a simple fable about boys stranded on an island. Another way to comprehend the book is as a stat ement about mans inner savage and reverting to a primitive state without societies boundaries. By examining the Lord of the Flies further, it is revealed that many themes portray Golding’s views, including a religious persecution theme. GoldingRead MoreLord of The Flies Essay1673 Words   |  7 PagesLord of the Flies was published in 1954 by William Golding. Today Lord of the Flies is a well known literary criticism. Many schools require their students to read Lord of the Flies because of the literary criticisms in the book. In this paper three themes or literary criticisms are talked about: good vs. evil, symbolism of characters, and maturity of characters. Another topic in Goldings Lord of the Flies is the battle of good vs. evil. Everything seems to start out just fine on the island; the

Wednesday, December 11, 2019

Determined free essay sample

As I sat in the doctor’s room, my body became numb. It’s a simple ligament, calling for an extensive recovery. Without it, no stability is attained so how would an athlete function? She can’t. The ACL is the focal point of the knee and once again the focal point of my life. From the room, the doctor’s voice was heard down the hall, and seconds later, he was sitting in front of me. â€Å"The ACL is torn.† The words came out of his mouth with confidence. My shoulders dropped as the disappointment overcame the anticipation. The ski season of my senior year was about to kick off. I felt lost. I was taken back to the moment two years earlier when I was given the same news. I was devastated, but determined. That year, I never let my injury stop me from bundling up in the cold to cheer on my teammates, even if I was on crutches. We will write a custom essay sample on Determined or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With every month that passed, my ACL became more durable. I pushed through the enduring workouts and pain and eventually reached full recovery. Nine months. That’s how long my recovery time was and will be again. This time, it will be second nature, and I will anticipate everything that is coming. It will be done meticulously. Rehab will be my focus and recovery my goal. Ski racing in college is what I’ve intended to do and these injuries aren’t going to stop me. Since ski racing was no longer an option this year, I began filling my head with ideas of what to do instead of sports. Staying involved is the least I can do if I can’t ski race. Helping children has always been my interest. I’ve always wanted to volunteer at Children’s Hospital, but I’ve never had the time; although now, it’s an option. Yes, it will be another antagonizing ski season of sitting at the bottom of the hill, watching, but I intend to be the loudest che ering section. Being in a sport isn’t entirely about competing; it’s also about being a part of something, meeting new friends and supporting each other. Attending CSU and being apart of the Alpine Club Team is where I can meet friends that share similar interests, and with that we can compete as one. These injuries are depressing at first, but I’ve learned it’s what I make of the experience that counts. I was given the chance to get a new perspective on life and have matured greatly over a brief period of time. I’ve learned that through hard work and perseverance, I can overcome anything. CSU is where I plan to continue my passion for skiing, but more importantly furthering my academics and thriving at my next step in life. Determined free essay sample I am a high school athlete. I did varsity cheer, varsity volleyball, and varsity track, and won awards in each. This year, my junior year, was especially difficult for me, because these things took up much of my time and energy, and suddenly were snatched away from me. During a club volleyball game in February, a girl on the opposing team slid under the net, hitting my knee. I went down, unaware of what had exactly just happen, but I knew I would not be playing for a while. Later that month, after receiving an MRI, I was given news that I had a torn ACL that required surgery. This is where my journey, that I am still in right now, began. My surgery for ACL replacement was March 23, 2011, in which I had part of my patellar tendon replace my ACL. For this to completely heal would take a full six months, over half way into my senior volleyball season. We will write a custom essay sample on Determined or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Obviously upset, I was also determined from that point on. I began to do my exercises hours after my surgery, although rather painful. Majority of the time, also, I have kept a positive attitude. I now go to physical therapy twice a week, and ride a stationary bike most days I do not go. My therapist says I am recovering quickly, and tells me that I am a hard worker. Although the goal, to play part of my senior volleyball season, is not much when put into perspective, I believe it is the heart I choose to have behind it. It would be so easy for me to â€Å"throw in the towel† and decide it is not worth it, but that is something I could not do to myself. I know that, even though I probably will not contribute much to my team, I still know I have to give them and myself 110% of my heart and effort. Overcoming this obstacle with determination and perseverance I believe will set me up to face greater things, harder trials. This recovery time is simply setting me up to complete even greater challenges yet to come, and I will be ready.

Tuesday, December 3, 2019

Learning Academic Writing Is Not Difficult ! You Just Need A right direction! %

Academic writing is being treated as a big trouble ad burden by the students. The basic reason is that they are not familiar with the basic principles of the writing. The right directions and instructions can make the students to think clearly, write logically and conclude properly. You won’t be able to write a proper essay if you do not know to understand correctly and write impressively. Academic writing has no shortcuts rather it is a long way process of learning. Clear and component academic writing is the result of continuous hard working and practicing. Academic writing services provide highly skilled academic writers who can help you to express your ideas intellectually and write your essay intelligently. Use of different kind of introductory paragraphs: Introductory paragraphs for academic writing should be attractive and arouse the interest of the reader by providing informational and purposeful material. Introductory paragraphs may be a general statement or some king of description. Academic writing services provide authentic and informational material on academic writings which can improve your writing skills a lot. An introductory paragraph can be start with; A question or statementA background or overviewWith a definition or quotationWith an anecdote or happening Make the division of details: You need to follow a proper discipline for writing academically. You should divide you writing into different paragraphs. Each paragraph should be well-connected and leading to other paragraph with a logical order. Academic writing service provide guidance about academic writings which can be very useful for enhancing your creative skills a lot. You need to consider following points to write appropriately; Size of paragraphNew point or aspect should start from new paragraphThere should be unity and harmony in the structure of essay There should be Coherence in expression: You should write cohesively and coherently. This is possible only when there will be logical and sequential link between the paragraphs. Professional Academic Writing Services can be very useful for you to write logically, knitted and relevant. To write coherently you need to; Write well-developed paragraphsIncorporate relevant detailsUse of transitional wordsKeep link between paragraphsSeparate paragraph for supporting and opposing argumentsLogical order Enhance your vocabulary, knowledge and understanding: Academic writings are expressive, descriptive and interactive. You must overcome all your weak areas for a proportional and balanced writing. For this purpose, you can hire Best Academic Writing Services to make you writing well-organized and well-structured. To enhance your vocabulary and understanding you can also take help from following sources; Use of library servicesSearch different websitesAccess latest informationNotes makingRe-writing Develop the skills for writing: It is undeniable fact that writing is a skill but you can easily learn it if you work hard and practice a lot. You must shun away your fears and make efforts to develop good writing skills by consulting different libraries and SEO. provide compatible writers who help you to learn features and characteristics for an effective essay. Following features are essential for writing good and effective essay; Unity, balance and brevityLogical order and personal touchCoherence, precision and proportionProper style and toneProper use of grammar and sentence structure Avoid common errors: Clarity of ideas and meaningful expression in the language play crucial role in academic writings. You can search different websites to learn about those common errors i.e. Paper Writing Services. Academic writings should be written in formal style and demonstrate your understanding for academic writings. the common errors may include; Use of appropriate verb and prepositionDo not start sentence with conjunctionAvoid annoying alliterationsNo sentence fragments or unnecessary commasRevise and proofread carefully Use of 5Ws and 1H: To write a well-organized and well-knit piece of writing you need to remain within limit of the topic. However, if some extra information has any direct relevance to the topic may be incorporated. It should be very clear and precise. provide highly professional writers who can assist you to make your writing extra-ordinary. Also they can write for you the way you want them to write for you. A logical sequence may be maintained by following 5w’s and I H; WhoWhatWhereWhenWhyHow Follow the 6C’s: Incomplete information and information provided in confused manner may cause annoyance to the reader. You need to provide all the information tactfully and intelligently without making it bore or frivolous. You should search different sites to be more specific and clearer about academic writings i.e. Assignment Writing Services. You should know how to provide necessary details without deviating from the main topic. For this following C’s can be very helpful to you; ConcisenessConsiderationConcretenessClarityCourtesyCorrectness Provide an exclusive conclusion: Ending of the topic is also most important part of academic writings. 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Wednesday, November 27, 2019

Squeakers Mate Essay Example For Students

Squeakers Mate Essay Having read both stories squeakers mate by Barbara Baynton and the drovers wife by Henry Lawson I preferred the drovers wife and in this piece of writing I am going to explain why.  Both of these stories are short stories and are set in the out back in Australia in the early 20th century. One thing which could have made a different to the way each stories was written was that a drovers wife was written by a male whereas squeakers mate was written by a female. These stories considered the issues women had in that area and time. We will write a custom essay on Squeakers Mate specifically for you for only $16.38 $13.9/page Order now I preferred the plot of squeakers mate because I felt it gave out a stronger message of how women were treated. It shown emotion and made me feels involved in that emotion. I felt more sorry for the women in this story as she had done so much for this man and he had done nothing in return. She had gone from being in complete power and to having nothing. This was a turn around as the man depended on her to do everything for him as he was really lazy and after the accident she was completely dependent on him for food and water. The man completely abandon her on severaly occasions. I felt the narrative flowed better and I could understand what was happening without having to go back and read it again to understand. It gave a huge impact on me to how helpless she became and that her mate did not care for her properly, she was being put through pain. It went though extremes of control and she was left helpless, whereas she used to be in complete control. This would have been very hard for her because her personality is very organised and she likes to get everything done on time and properly so to not have control over even the smallest things would have been hard for her. I though the drovers wife as not as powerful as the message was not as strong and didnt have a great impact on me emotional for the women. I did not have as much sympathy for the characters as it was not written as well, the narrative did not flow as well so I sometimes got confused while reading it and had to go back again. In the drovers wife she had children to help her in her worries. The main characters in squeakers mate were the man and the women (mates) and the second women. The women also had a dog, which was her companion. The man was very ignorant, lazy and stupid. He did not seem to really care about his mate has when the tree fell on her he did not help she insulted her and he did not care for her properly afterwards either. All the work, which the women usually did, was left undone because the man refused to do all the work. The woman in this story is very organised, likes to get the job done, caring, and has a lot of patience. She not only has patients with her self but with her mate and seems to put up with a lot of grief. These two do not have a very good working or personal relationship together I think the women is the only one doing the work in the relationship. The womens dog is very obedient he is her only companion they have a very good relationship and even though he is a dog it seems like he understands her and what she is feeling. The dog is very protective of her for example when the other woman in the story tries to reach the water her attacks the women to protect her.in this story none of the names of the charcters are mentioned I think this is to give the effect that they are slaves of marriage because slaves are never named or it is just to make the charcters 2nd, nothing people or to make it a less personal story so we can change the situation to fit our own maybe.by not naming them you are reinforcing their lowly role. .u959d3b26a4a6b9c66fb4ec041fdf662c , .u959d3b26a4a6b9c66fb4ec041fdf662c .postImageUrl , .u959d3b26a4a6b9c66fb4ec041fdf662c .centered-text-area { min-height: 80px; position: relative; } .u959d3b26a4a6b9c66fb4ec041fdf662c , .u959d3b26a4a6b9c66fb4ec041fdf662c:hover , .u959d3b26a4a6b9c66fb4ec041fdf662c:visited , .u959d3b26a4a6b9c66fb4ec041fdf662c:active { border:0!important; } .u959d3b26a4a6b9c66fb4ec041fdf662c .clearfix:after { content: ""; display: table; clear: both; } .u959d3b26a4a6b9c66fb4ec041fdf662c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u959d3b26a4a6b9c66fb4ec041fdf662c:active , .u959d3b26a4a6b9c66fb4ec041fdf662c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u959d3b26a4a6b9c66fb4ec041fdf662c .centered-text-area { width: 100%; position: relative ; } .u959d3b26a4a6b9c66fb4ec041fdf662c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u959d3b26a4a6b9c66fb4ec041fdf662c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u959d3b26a4a6b9c66fb4ec041fdf662c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u959d3b26a4a6b9c66fb4ec041fdf662c:hover .ctaButton { background-color: #34495E!important; } .u959d3b26a4a6b9c66fb4ec041fdf662c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u959d3b26a4a6b9c66fb4ec041fdf662c .u959d3b26a4a6b9c66fb4ec041fdf662c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u959d3b26a4a6b9c66fb4ec041fdf662c:after { content: ""; display: block; clear: both; } READ: The final scene of 'Of Mice and Men' EssayI feel the women in the a drovers wife does not have as nice a character and I feel for the other women more. I think her situation is not quite so bad and that I have more pity for the other women. They both become dependent on their man but certainly squeakers mate is to the more extreme.  Having explored these issues I still feel squeakers mate was the better story.  In both stories the author looks at the womens place in the society, the hard and different lifestyle they have in the Australian out back. There is a lack of education and marriage situations were not very good. I believe that handled these situations better it used more emotions and stronger feelings of the grinding poverty of squeakers mate. Overall I think that squeakers mate uses better language and direct speech to show the characters feelings effectively, it uses colloquial language. This meant I could understand the atmosphere and setting better giving me a clearer idea of the characters personalities and feelings so I could understand the story better. As I have said the main reason why I thought squeakers mate was the better story was because I felt for the women more. The story used emotion much better by using extreme circumstances.

Sunday, November 24, 2019

How to Start a New Semester Strongly

How to Start a New Semester Strongly Knowing how to start a semester strongly can be one of the most important skills to learn during your time in college. After all, the choices you make during the first few weeks (and even days) of a new semester can have long-lasting effects. So just where should you focus your efforts? New Semester Basics Get a time management system. Managing your time just may be your biggest challenge while in college. Find something that works for you and use it from day one. (Not sure where to start? Learn tips for managing your time in college.)Take a reasonable course load. Taking 20 units (or more!) this semester may sound great in theory, but it most likely will come back to haunt you in the long run. Sure, it may seem like a good way to improve your transcript, but the lower grades you might get because your course load is too heavy is a sure way to bring your transcript down, not up. If you absolutely must carry a heavy course load for some reason, however, make sure that youve cut down on your other commitments so that you dont put too many unreasonable expectations on yourself.Have your books purchased or at least on their way. Not having your books the first week of class can put you behind everyone else before you even had the chance to start. Even if you have to go to the library for the first week or two to get the reading done, make sure youre doing what you can to stay on top of your homework until your books arrive. Have some but not too much co-curricular involvement. You dont want to be so over-involved that you barely have time to eat and sleep, but you most likely do need to be involved in something other than your classes all day long. Join a club, get an on-campus job, volunteer somewhere, play on an intramural team: just do something to keep your brain (and personal life!) balanced.Get your finances in order. You may be rocking your classes, but if your financial situation is a mess, you wont be able to finish the semester. Make sure your finances are in order when you start a new semester and that theyll still be that way as you head toward finals week.Have your life logistics worked out. These are different for every college student, but having the basics like your housing/roommate situation, your food/dining options, and your transportation worked out in advance is critical to making it through the semester in a stress-free way.Set up healthy outlets for fun and to relieve stress. You dont need to have a Ph.D. to know that college is stressful. Have things already in place like good groups of friends, exercise plans, hobbies, and smart ways to avoid pitfalls (like knowing how to avoid test anxiety) that will allow you to mentally check out and relax when things get intense. Get information on where to go for help you know, just in case. When, and if, you find yourself juggling more than you can handle, trying to find help while under that kind of stress is nearly impossible. Learn where to go for help before your semester begins so that, just in case things get a little rough, your small speed bump doesnt turn into a major disaster zone.

Thursday, November 21, 2019

Establishing a legitimate business enterprise in the UK Assignment

Establishing a legitimate business enterprise in the UK - Assignment Example A brief description of the type of venture to set up This is a proposal for forming wedding planning company that will be based in London. This company will be aimed at organizing wedding events. The aim of this company will be to ease the burden and hustles experienced by the couples while organizing a wedding event. Through this company, couples can go ahead with their daily activities as the company organizes the ceremony for them. With this wedding planning service that the company, the couple just has to specify their preference for the wedding and the company will provide all the other services before, during and after the wedding ceremony (New York: Cengage Learning, 2004), 37. The other aim of the company will be the need to introduce decorum in this industry that has not been taken seriously (New York: Cengage Learning, 2004), 25. The company will offer an extensive range of services as required by the clients. It will therefore act as a full service planner that handles all the requirements of the wedding from the beginning to the end according to the client’s preferences on color themes, scene, timeline and budget. From the beginning through advice and consultation, the company will assist the clients prepare a timeline schedule for the event to identify the dates and time. It will then assist the client in budgeting for the wedding by advising them. The company will also assist the clients organize the actual wedding ceremony, this will involve activities such as selecting the most appropriate date and venue for the wedding, finding people to officiate the wedding ceremony, choosing the music preference and obtaining all the legal requirements for the wedding to take place. Other services will include contracting other stake holders for the wedding such as florists, caterers, photographers, stationers and car hire companies among others. In addition, the company will also offer advertising services for the wedding through bridal fairs and med ia advertising. After the wedding ceremony, the company will offer the services of advising clients on an ideal destination for their honey moon and clearance of the wedding venue (New York: Cengage Learning, 2004), 64. The legal set up of the venture. The wedding planning company will be formed as a private limited company considering its liability protection, flexibility as well as favorable taxation policies. The company will be registered under the United Kingdom because it will be based there. Therefore, it will operate according to the UK policy governing private limited organizations. The company will be registered to the registrar of companies in the UK for the purpose of monitoring and taxation. In Private limited companies, the owner is not personally held responsible for the liabilities and legal accountability of the company. This factor will be an advantage because in case of liabilities, the most the proprietor of the proposed company will lose is the company and its a ssets. The company will be established in one of the cities of choice so as to serve clients from a wide range of regions and backgrounds. Furthermore, considering the high populations in the cities, there is likely to be more clients there. It will be situated in a presentable place where that will be facilitated with sample decorations, wedding gowns and other materials. After the success of the first establishment then venture

Wednesday, November 20, 2019

Strategic plan for healthcare enterprise Assignment

Strategic plan for healthcare enterprise - Assignment Example As an independent faculty, MFA is dedicated to ensuring that they provide quality, safe and affordable medical care for everyone who steps in one of the clinics all over the Washington, D.C area. The faculty has invested in training and recruiting new doctors that bring with them new ways of dealing with crucial cases that may arise in the clinics. Being an association of physicians, the faculty covers a wider scope of the medical industry. Therefore, there is, need to invest resources in training the members with the new ways of treatment. In addition, the faculty has to invest in acquiring new technology that eases the process of treatment. This will help the faculty to continually add to the experience and the range of the treatments that it offers. The technology will have to be in line with the regulations that have been stipulated by the FDA on medications and technology. The Business process that is currently used by the organization, works well for the organization in pushing its agenda. However, as times change, new regulations on the business process of the industry forces the faculty to adjust so that they can full fill the legal obligations that have been set. The business process has to be on point so that the faculty cannot land in problems. Investing in a good business process might seem as the best option to improve the services offered by the faculty. However, the business process needs to be in line with the needs of the faculty and the regulations set by the FDA. The success of the faculty needs to be in line with the appropriate FDA guidelines (ETQ, 2012). Swift development of business process software’s that provide solutions to the changing market demands need to adhere to these regulations. It is important for the faculty to research well before employing the services of any software. The faculty has ensured that the technolog y for the business process has fulfilled all the regulation set by the

Sunday, November 17, 2019

Negligent misstatement is based on a special relationship being Essay

Negligent misstatement is based on a special relationship being proven. By discussing relevant case law, explain how this - Essay Example Special Relationship in negligent misstatement Special relationship in law is regarded as a situation in which a party relies on a professional’s skills and experience of a professional to undertake certain actions or omissions. It is worth noting that professionals are people with impeccable knowledge and skills on myriad of issues depending on their area of expertise. Charlesworth (2008) says that due to their unique skills and experience, majority of people usually depends on their input before they act. Whenever one seeks the services of another in a professional capacity, the professional has a duty of care and as such should offer his advice or act with caution. In court proceedings where the subject matter is negligent misstatement, the court considers several factors in order to determine if there is any form of material misstatement. In fact, the courts consider three critical elements whenever they are dealing with the issue of special relationship in the context of negligent misrepresentation. One such factor is that the plaintiff relied on the skills and judgment of the defendant to make certain acts or omission. The other element is that the defendant ought to be aware or was aware of the fact that the Plaintiff was relying on him to make certain acts or omission. ... The court of appeal established that the case qualified for negligent misrepresentation by the defendant and that there existed special relationship between Dick Bentley Productions and Harold Smith. The case, therefore, satisfied all the requirements of material misrepresentation, which include the fact that the plaintiff, Harold Smith Ltd, relied on the skills and judgment of the defendant, Dick Bentley Productions, to make certain the decision of purchasing the Bentley. The other element is that the defendant, Dick Bentley Productions, was aware of the fact that the Plaintiff, Harold Smith Ltd, was relying on him to make certain acts or omission. Finally, the circumstances reasonably alluded to the fact that the defendant was aware that the defendant was relying upon his advice. The defendant was a dealer in Bentley and as such; he was in a better position to tell the correct mileage of Bentley because he was a dealer in Bentley. For the special relationship to hold in court proce edings involving negligent misstatement there is need to prove that, the defendant was a professional who had the knowledge, experience, and judgment on the subject matter. In Oscar Chess Ltd v Williams (1957) 1 WLR, the defendant had falsely stated the age of the car to the dealer in a part exchange transaction. The court held that although there was a statement, the defendant was not in a position to tell the true age of the car to the plaintiff since the former was not a professional in the field. The statement of the defendant was therefore held to be representational. In his judgment, the judge alluded to the fact that the plaintiff could have at least bothered to verify the details that were

Friday, November 15, 2019

Profitability And Sustainability Analysis Of Superstore Industry Marketing Essay

Profitability And Sustainability Analysis Of Superstore Industry Marketing Essay There are several framework on the financial performance have been became apparent during last couple of decades and most of them relates to social and financial performance, which are mainly associated around the corporate social responsibility and performance concept . Only few of the study emerged to evaluate financial performance and the sustainability of competitive advantage. Furthermore, most of the work has been associated with industry level but not the firm level, which is also more important to consider in the study on micro level. This is one the strong reason to investigate the firm level financial performance and the competitive advantage. However, there are some limitation related to data gathering for the industry analysis but it seems feasible to gather or access company level data and their availability. World Food Retail Overview After development in technology and policies in 1990, huge change in food industry has begun. With evolution in business globalisation, activities like mergers and acquisition has amplified which resulted growth of big players in efficient and dominant way. Globalisation also resulted an increase in tours and travel activities across the world. The expenses incurred on food and drink by a tourist is 30p on every  £1.00, as per survey conducted by regional tourist bodies of England, UK (IGD Global Retail Outlook Survey, August 2007). Among various sector, retail food sector create more value than that of others. The Organized food sector is such an area where both strong management system and sectorial operational specialization i.e. human and technology are mainly affected by large volume, Daily splitting in physical operations and lower margins, food retail in world are acumen and influenced by six basic trends: Uncertainty Variable Demographics Growth will/necessity Low Price Madness Technology Globalization It has been forecasted that the speed in retail globalization will further accelerate. In order to success, the competition between retailers and suppliers are more likely to increase in a diversified range of capability. Even though in retail sector, huge opportunities still exist, but success will depend on managing the risk and challenges at the same time by capturing the opportunities. According to IGD, In order to obtain sustainable growth, Retail Globalization has shifted its focus from flag-planting to targeted expansion. IGD conducted a survey in 12 countries where senior retailers and supplier has been questioned to derive the above statement (IGDs Global Retail Outlook Survey in August 2007), The top five supermarket companies in United Kingdom control a 50 percent share in market where as in Germany it is 60 percent and in France 90 percent (AC Nielsen). Industry Overview The top five biggest United Kingdom retailers and food selling companies influence the whole market, which are Tesco, Morrison, Sainsburys, Asda and Co-operative Group. In 2004, the whole market size was  £115 billion which includes the retailers from small shops who has store to the biggest supermarkets which have the full-scale operating chains. In 2004, Morrison ranked at 4th position among other 12 supermarkets in UK, which is illustrated below in Table (1). Whereas in 2008 February 79.4% market share captured by top 5 retailers i.e.30.9% by Tesco, 16.4% by Sainsburys, 11.6% by Morrison, 16.9% by Asda and 4.0% by Waitrose. Only 20.6% of market share has been left for others. With the above positioning Morrison can be concluded as upper-medium size food and grocery retailer in United Kingdom. Supermarket 2004 (%) 2005 (%) Aldi n/a 2.2 Asda 16.7 16.5 Co-op 4.8 n/a Iceland 2.1 1.9 Somerfield n/a 5.7* Lidl 1.8 n/a Marks and Spencer 3.5 n/a Morrison 14.6** 12.2** Netto 0.6 n/a Sainsburys 15.7 15.9 Tesco 29 29.8 Waitrose 3.5 3.7 To create portfolio, in same industry, five companies has been selected i.e. Tesco, Finsbury Food, Sainsburys, Thottons and Falkaland. In segregation, Sainsburys and Tesco are biggest supermarket, whereas Finsbury Food and Thorttons are the medium ones and Falkaland is small stores in UK. According to total asset, these portfolios almost represent the industry. Hence it is tried to increase the sample for closer representation of the population which is illustrated below in Table (2): UK Companies Size ( £) Falkland 24.25 Finsbury Food 102.60 Thorntorns 106.02 Morrison 7,370.90 Sainbarys 9,576.00 TESCO 24,775.00Table(2): the position of Morrison in the whole UKs industry according to total assets (2008) Business Drivers for sustainability strategies: There are various internal and external factors which might drives the growth in sustainability strategies in WM Morrisons and major supermarkets: Employees Communities Sustainable Product Development Competitors Green Buildings Waste Transportation and Logistics Costs Carbon Efficiency Rising Demand for Certified Products Expectation for Reporting and Performance Measurement Product Safety The above mentioned drivers are the key to change the retail sectors outlooks and providing competitive benefit to the retailers in terms of sustainability performance. Furthermore, competitive benefit can be drive by working with more innovative solution provider; brand owner and supply chain partners, which leads to reduce the cost the increases efficiency. Apart from above factors, supermarkets have already implemented a number of growth/sustainability strategies to achieve high growth. These are: Increasing focus into own label products. Expansion by organic growth and acquisition Convenience Sector Expansion Focus into nonà ¢Ã¢â€š ¬Ã‚ food items Graph 1 : Profit Margins of UK Supermarkets About Wm Morrison Supermarkets With acquisition of larger rival Safeway plc., Wm Morrison Supermarkets moved up in UK food chain. Founded in 1899, from 125 stores Wm Morrison runs approximately 425 stores in England and Scotland. It has already made a history beating UK supermarket giants like Tesco (the UKs No. 1 food retailer) and ASDA (Wal-Mart owned supermarket) in high concentrated acquisition battle. Through its Market Street specialty, Morrisons offer various food and non-food items. Morrison sell gas about 290 locations. With acquisition of Safeway, Wm Morrison enhanced its market presence with more than 12% share of grocery market. Aim of the Study The aim of this research is based on two objectives. The first objective is to examine the profitability of the WM Morrison within the superstore industry context in the UK market and secondly to examine the firms sustainability of competitive advantage on retail performance. Preliminary Literature Review The analysis of firm profitability is a bit difficult task because the majority of the performance indicator models focus on the success of various key financial indicators i.e. return on investment (ROI), return on assets (ROA) or return on capital employed (ROCE). These performance indicator models have been disapproved or criticized due to lack in the multiple dimensional approach of the performance as well as the its competitive advantages to organizations growth (Brignall and Ballantine, 1996). There are number of studies (Dawson,2005; Dess and Robinson,1984; Reynolds et al.,2005; Venkatraman and Ramanujam,1986) have faced challenge to consider right variables as a financial performance indicator. The understanding of the correct information and its non-availability to the public are the most common problems (Ailawadi et al., 1995). However, a number of alternative approaches have been implemented to getting best financial performance indicator in to order to handle above discussed problems. Therefore, subjective financial indicators are designed to measure firms performance i.e managers forecast on financial performance to compare with competitors performance. Although, some financial indictors has been considered in the number of empirical study (Capon et al.,1990; Dawson, 2005; Reynolds et al., 2005), which was significantly positive with the economic models. The most frequently used profitability indicator in the various studies could be return on equity, return on sale and return on investment etc. But still it is unconcluded regarding the best financial indicators to measure retail financial performance ( Ailawadi et al.,1995; Dawson,2005; Reynolds et al., 2005).On the other hand, the most commonly used performance indicators are rates of return, gross margin (Bradley and Taylor, 1992; Dobson, 2005; Reynolds et al., 2005) and sales growth, sales revenue (Doyle and Hooley,1992; Dobson,2005; Greenley,1995; Hooley et al.,1992; Reynolds et al.,2005). The accepted distinction between competitive advantage and sustained competitive advantage is matched by a range of studies which forward and debate the factors determining the sustainability of a competitive advantage (see Coyne, 1985; Williams, 1992). Whilst many of the studies of advantage sustainability are conducted from a resource based view, Porter (1980, 1990) contributes a number of observations at a more macro level. Briefly, Porter (1980) suggests that competitive advantage can only be sustained over time if consistent strategy is developed and applied promptly. Research Objective and Data Methodology An attempt has been made in this paper to analyze the profitability and examine the sustainability of competitive advantage on retail performance of the WM Morrison during 2005 -2010. Eventually top players will be identifying on the basis of total asset in UK superstore market. To identify competitors, Lexis-Nexis and Hoovers will be used. 5 years Balance sheet and other financial data will be extracted from Thomson One banker. The profitability of Morrison will be analyzed through decomposition method in context to peer group. Statistical analysis may be conducted as a support to the thesis. After performance analysis of Morrison, Industry performance will be compared to target company performance to analyze abnormality if any in the behavior pattern and the reason behind the pattern will be scrutinized. Analysis Factors: Return on Net Operating Assets (RNOA) Net Borrowing Cost (NBC) Operating profit margin Operating Liability Leverage Financial Liability Leverage (FLEV) Asset Turnover (ATO) Return on Common Equity (ROCE) Spread However one of the main aims is to analyze the driving factors for the performance of the firm and the industry and simultaneously to discuss the sustainability strategies of the firm for the competitive advantage. Conclusion

Tuesday, November 12, 2019

Lennie and George in Of Mice and Men by John Steinbeck Essay

Lennie and George are considerably different from the other ranch workers mainly unlike the workers who are all shown to be lonely, George and Lennie have each other. They relay on each other and their dreams together. There is a bond of trust and friendship between the two main characters which is tragically highlighted in the closing lines of the novel. The novel ‘Of Mice and Men’ by John Steinbeck is set in the early 1930’s following the collapse of the New York wall street market known as the depression years. In this time there was heavy unemployment; migrant workers from all over America came to California where the novel is set in the Salinas valley in search of prospects of work. The ranch itself is a microcosm of the life for migrant workers in that time, their insecurities are shown through the characters such as Curley, Candy, Curley’s wife and also the life of Black people through Crooks. All the characters are lonely except for Lennie and George who have each other and this is shown through their hopes and dreams. Lennie and Georges history together opens up when George talks to Slim a character that everyone respects, even Curley. George openly speaks to Slim about the incident when George tells Lennie to jump into the river jokingly, but to everyone’s surprise Lennie jumps in without questioning George not realising he cannot swim and almost drowns if George didn’t rescue him, even then Lennie thanks George for saving him even though it was George who told him to do it in the first place. At this point George’s fear is shown at Leannie’s inability to comprehend logical and illogical things, George realises at that moment that if he is not careful Lennie could do the wrong thing again. George’s other fears are also shown in the incident at weed, while talking about it to slim he describes Lennie being ‘slow’ as he likes to touch everything he likes, just wants to feel it. So he reaches to feel a girls red dress and the girl screams, Lennie gets scared all he can think to do is hold on and that George had to hit him with a fence picket to make him let go. Again Lennie’s strength becomes an issue and the writer almost foretelling the future. George is afraid of Lennie not understanding right from wrong and his strength scares George making him think that he might to  what he did at weed again. Lennie is shown to be a child in a mans body . throughout the book he wants to be told their dream almost like a bed time story and doesn’t feel closure until he has been told it. And again like a child he likes soft and fury things relating to the reason why he likes to touch dresses. Lennie’s greatest fear of the all is that he won’t be able to tend the rabbits if he did something wrong like the incident at weed again, he is also afraid of his own strength and not being able to let go. Lennie and George’s dream of having a place of their own ‘living of the fat of the land’ and Lennie and his alfalfa patch and tending the rabbits, keep’s them going and hoping that they won’t have to worry about Lennie doing the wrong things again, and George being able to do what he wants do and not think about what will happen to Lennie. Their dreams create hope for other characters like Candy and Crooks even for a short while. On the face of it, it appears that Lennie, because of his mental immaturity, is totally reliant upon George for his survival and for obtaining work at various ranches. Equally important however, is the extent to which George relies on Lennie for companionship in the generally unfriendly and lonely environment of the migrant labourer. As George admits to Slim when discussing himself and Lennie ‘it’s a lot nicer to go around with a guy you know’. It can be seen; therefore that George might not be with Lennie purely out of a sense of pity or duty to Lennie’s aunt Clara. From the start of the novel Steinbeck raises the questions in the minds of the reader about why these characters should be involved in such an unlikely partnership: George is short of stature, intelligent and projects self-confidence, Lennie on the other hand, is a giant of a man, ponderous in his gait and his mind of a young child. The course of events that unfold are tragic, most of it starts with Curley and his insecurity about his height and his always willing to pick a fight with bigger men to prove he is not weak. Steinbeck calls him calculating and  pugnacious and gives him reptilian animal like qualities representing his behaviour to a crocodile while Lennie is shown to have bear and horse like qualities compared to animals with admirable traits. Ch 3 begins when Curley busts in looking for Slim who he thinks is with his wife. When Slim re-enters the room telling Curley that he’s sick of Curley asking him about his wife. Curley can’t fight with Slim so he moves to Carlson who warns him not to pick a fight with him, as they all join in Curley feels defenceless and so turns on to Lennie given any excuse to fight with him. As Curley begins to fight him, Lennie gives out a cry of terror and turns to George for help as he was too frightened to defend himself. George immediately gets onto his feet yelling ‘Give it to him Lennie, don’t let him do it’. George was afraid of Lennie’s strength but he wouldn’t let Lennie go down like that he was protective over him. As Curley goes for another blow to the blood covered face, Lennie grabs his fist. Curley is described to be flopping as a fish. Then just like in weed Lennie held on to the closed fist being crushed by Lennie’s hand. It took both George and Slim to make Lennie let go. Curley was warned not to say a word about what happened. After this Curley’s wife became very interested in what happened actually happened to Curley’s hand but nobody spoke to her. When Lennie kills the pup in the barn, while wondering what to do Curley’s wife comes in. even though he shouldn’t talk to her he does, she tells him how she is lonely and just wants someone to talk too, also how unhappy she is in her marriage to Curley, this is the only point in the novel where her story comes out, how she was never loved at home, how she married Curley to get away from her life, her dreams of becoming famous in movies. As Lennie feels her hair vents repeat themselves he can’t let go and in her struggle to get free and Lennie’s fear that she will call George he breaks her neck in attempt to silence her again his inability to control his strength has taken a turn for the worst. He realises what he has done and remembers that if he did anything bad George said to go to the brush where he’d find him there, so Lennie quickly and quietly leaves. Candy is the first to find her in the barn and gets George who knows instantly what has  happened he tells candy to let him go to the bunk house first then tell the rest of them so he doesn’t look involved. There dream is destroyed and candy blames Curley’s wife, when he tells the rest of them Curley shows no sign of remorse all he can do is think about getting Lennie back. As they all take off to find Lennie, George manages to find him first by the lake; even now he is still afraid he won’t be able to tend the rabbits. George knows that there is no way out for them, knowing Curley he would just want to kill him he wouldn’t put him in jail, and if he let him go the Lennie couldn’t look after himself he would die without food, shelter and someone to look after him. George knew that he would have to kill him when he found Lennie. Just like Candy’s dog to put him out of his misery for the sake of Lennie. Also he couldn’t let someone else do it he told Lennie about their dream one last time as he told it he quietly put the gun to the back of Lennie’s head without him realising and shot him, it was a sympathy kill. At the end it is Slim who comforts him in telling George that he had to do it. Bibliography: Of Mice and Men by John Steinbeck

Sunday, November 10, 2019

Group Proposal: develop a proposal for a group Essay

When the friction heats up in marriages, more people (10-20%) than ever before are considering getting professional help. That is very wise. We may be making progress. I am still disturbed that most do not seek help. What is wrong with the other 80%? Getting therapy seems so reasonable to me; it seems that every friend, every parent, every child, every relative, and every professional person in contact with the unhappy couple should recommend counseling. Why don’t they? Divorce is such an emotionally laden decision (perhaps more so than who to marry), we need help seeing the situation realistically, trying to resolve the problems, deciding what other alternatives exist, considering the consequences to others, making reasonable plans for our future, etc. Anyone going though marital hell or a divorce needs a friend to talk to and vent with, no doubt, but he/she needs much more than that–a wise, experienced, unemotional but empathic and caring counselor and a group of peop le who can relate. We are freer than we have been for centuries to dissolve an unhappy marriage. There are other factors associated with the increasing divorce rate. Many of these social-economic factors would be considered good, e.g. more equal education and job opportunities for women, higher incomes, fewer children, fewer religious restrictions, and general social acceptance of divorce and of women living alone. Yet, as we will see, there are terrible consequences frequently associated with divorce (and with continuing a bad marriage). Over 75% of Americans accept divorce as a solution when a couple can’t get along, even if they have children. There is concern by some that divorce may have become too easy (few people who have personally gone through a divorce consider it easy). But, what about those who are happily married and newly weds? Why not help a relationship strengthen before it gets to that point of divorce or feeling helpless? I would like to start a Support Group for newly married couples. These couples are not troubled couples but rather couples who want to enrichen their marriage and have the support of other newly married couples. Our society is built so much on how marriages fail but forget so easily those who work hard daily to keep their marriage healthy. Newly married couples need to know there are other couples out there who are making and succeeding  in this hard world. They need to know, yes, marriage is hard, but this is what we are doing to make it work. Therefore, I would like to propose a Support group called â€Å"Spousal Support†. Spousal Support would include all newly married couples who do not have serious marital issues. Those who are just married to ten years of marriage. Couples who are looking for support of other couples, building friendships, and other marriage enrichment resources. Couples who will be accepted into the group are those who feel they are alone in being happily married, or put down for saying they are happily married. The percent of married people who say they are â€Å"very happy† has gone down during the last 20 years, especially among women. â€Å"Happily married couples have rosy illusions about their marriage and they idealize their spouse. The more illusions, the happier the couple† (Azar, 1995). This Ideal stated here is the reason why more and more being a happy couple is in the minority and a support group is needed. A support group that believes being happily married is something you have to work on but is possible. Ursula K. LeGuin once said; â€Å"Love doesn’t just sit there, like a stone, it has to be made, like bread; re-made all the time, made new. Screening and selection of couples will be done through an interview. The interview will consist of questions about their relationship and what they want to get out of Spousal Support. Those who are not experiencing major marital issues and want support in their marriage will be accepted. Couples who are considering divorce, infidelity or other major marital issues will not be accepted into this group. Any couple who has been married ten years or less, and considers themselves happily married. Couples who have been married for less than ten years are many times considered either still in the â€Å"honey moon† stage or are considering Divorce. Regardless the first ten years can be hard, not just because you are working out your marriage but because of society pressures. This group will consist of five couples, meeting once a week on Sunday at 4 p.m. for 16 weeks. There will be a break of a month and new members will be  able to join at that time. The group will determine a convenient private meeting place and occasionally take outings to local venues. Group members will be briefed during the initial interview as to what will take place and what is expected in the group. Also discussed will be goals that each couple would like to make. Ground rules for the group will be open for discussion during the first meeting: Couples must always be as a couple never alone Please be timely Please be respectful and caring of other couples and relationships Confidentiality is very important Topics explored will consist of any marriage enrichment discussions, exercises, resources and free for all night once a month. Discussions would include any issues that may come about in day-to-day lives like finding intimate time together, free time, working on careers, building a family, and any outside pressures. Exercises would include questionnaires, inventories, role-playing, communication exercises, and games. Resources are very valuable to have, like a good self-help book, or videos, even ideas to help the couple be there for one another. A free for all night will be given for any topics that couples may want to talk about or focus an entire meeting on in the future. This will allow them to throw out ideas in a less structured tone. Couple will be given time to bond more freely with each other and plan any outings the group will take. The specific outcomes I would like the group members to attain is knowing that a marriage can succeed and not every issue has to be hard. I would like them to realize that there are other couples out there who work hard at making the marriage work. My last outcome I would like the group members to have is resources and ways for them to work through their problems and strengthen their marriage in a healthy way.

Friday, November 8, 2019

Free Essays on Language And Communication In Elementary Mathematics Teaching

the mathematician uses to express mathematical concepts and activities: the mathematical register. A well-defined, universally accepted vocabulary of terms and expressions allows mathematics to be studied the same way the world over. (Booker et al, 1997). Therein lies the problem. Receiving advice at t... Free Essays on Language And Communication In Elementary Mathematics Teaching Free Essays on Language And Communication In Elementary Mathematics Teaching Introduction Somewhere between Vygotsky and Piaget; somewhere between Newton determining the laws of the universe alone with his apple tree, and Andrew Wiles proving Fermat’s last theorem with the aid of his colleagues around the world; somewhere between learning the 3Rs by rote under a strict schoolmaster beating down the slightest whisper, and the neo-pragmatist’s ‘knowledge is conversation’ ideal mathematics lesson of total discourse; somewhere between these opposite ends of their various spectra lies the true role of language and conversation in the mathematics class. If it is the responsibility of the mathematics teacher to encourage students to talk in the classroom (Steele, 1998) then it is more so the responsibility to ensure that that discussion does not damage students’ mathematical learning (Sfard et al, 1998). Orey (1998) proposes that learning mathematics makes powerful problem solvers who can break down complex problems into understandable elements and create clear effective and even original solutions. Successful mathematics students, according to Schielack (2000), can read critically, identify fallacies, detect bias, assess risk and suggest alternative solutions. Cotton (1999) postulates thus that mathematics provides both access to positions of power and the ability to critically analyse the decisions of those in power. If all children then do have a right to the power of mathematics (Wickett, 2000), then the teacher has a responsibility to give all students access. The mathematics register and lexical ambiguity At the beginning of mathematical learning is the language of mathematics - that set of words the mathematician uses to express mathematical concepts and activities: the mathematical register. A well-defined, universally accepted vocabulary of terms and expressions allows mathematics to be studied the same way the world over. (Booker et al, 1997). Therein lies the problem. Receiving advice at t...

Wednesday, November 6, 2019

Waxing and Waning

Waxing and Waning Waxing and Waning Waxing and Waning By Maeve Maddox The most familiar use of the verbs wax and wane is in reference to the states of the moon. To wax is to grow. To wane is to diminish. The moon has four phases, also called quarters. During the first two quarters, the moon is said â€Å"to wax† as its light increases. During the third and fourth quarters, as its light decreases, the moon is said â€Å"to wane.† The verbs wax and wane are often used to describe the growing and lessening of interest in a subject: My interest  in Shakespeare has always  waxed  and waned.   Sadly, as my interest waxed, the interest of my sponsor appeared to wane. My interest  in cars  began to wane  in direct relationship to the run-up in prices. In writing and speech, the verb wax may be followed by an adjective to describe the manner in which something is being said. â€Å"To wax poetic† is to speak with enthusiasm and hyperbole on a favorite subject: A grizzled  New  Orleans bartender  waxing poetic  on  his  favorite drink, the Mint Julip, as he makes  his  last one. Apple brilliantly  waxes poetic  in  new  iPad Air ad Prabal Gurung Waxed Poetic About His Militant Women Similar in meaning is the expression â€Å"to wax lyrical†: Arsenal manager Arsene Wenger talks up Jackson Martinez transfer after waxing lyrical about the Porto forward Like Spengler, they  waxed lyrical about  war and violence â€Å"as the superior form of human existence.†Ã‚   Feelings of angry disdain are expressed by the phrase â€Å"to wax indignant†: General Grant waxed indignant  at  his  fathers crass attempt to profit from  his  sons military [success]. Do not weep; do not wax indignant. Understand.- Baruch Spinoza House Speaker Robert DeLeo waxed indignant Wednesday, forcefully denying claims by federal prosecutors that he let fellow legislators fill jobs in the Probation Department in exchange for their votes for the speakership. Wax is also used in reference to less passionate states of feeling. For example, one can wax silent or sentimental: Agnes  waxed silent, pleased most with the joy of her own thoughts.   Anrion waxed silent as a couple strolled beside them, waiting until they had walked a safe distance away before asking, â€Å"Have you ever heard of Eregion?† Justice Thomas waxed sentimental about the good old days when teachers managed classrooms with an iron hand. Cobos waxed sentimental about being a country boy and announced that this was why he and his wife moved to the Upper Valley themselves. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Arrive To vs. Arrive At"Certified" and "Certificated"Phrasal Verbs and Phrasal Nouns

Sunday, November 3, 2019

Strategic decision making mechanisms available to deal with airport Essay

Strategic decision making mechanisms available to deal with airport development at the national and local levels - Essay Example It seems that in the area of strategic planning, the British airline industry needs several alterations and improvements in order to meet the challenges set within the global market. The delays in the application of the relevant projects as described above could affect the performance of the industry towards its competitors and for this reason appropriate plans of action should be designed in order to support the improvement of the particular industry in the long term. Current paper refers to the strategic decision making options/ methods that can be used in the airport development in Britain. Towards this direction, general principles and schemes of strategic decision making procedure will be presented while the current trends that characterize airport development in Britain are also going to be analyzed. On the other hand, a comparison with the conditions that apply in the relevant sector of Ireland has been considered to be necessary in order to understand the elements of airport development and their role within different markets. In this way, any possible differentiation among the British and the Irish market regarding the airport development will be revealed offering valuable information on the formulation and application of strategic decision making mechanisms in both the above countries. The main aspects of the airport development in Britain are presented in the White Paper â€Å"The Future of Air Transport† which published by the British government in December 2003. In accordance with this paper, current efforts in UK regarding the airport development in the various regions across the country focus on the following issues: ‘a) A new runway at Stansted, to be operational by 2011/12; b) A third runway at Heathrow, as long as legal air quality limits are not breached. If this is not possible, Gatwick will have the runway instead, to be operational by 2020; c) A new runway in Birmingham; d) Also, existing airports

Friday, November 1, 2019

Job posting Assignment Example | Topics and Well Written Essays - 500 words

Job posting - Assignment Example The core responsibilities of an administrative assistant include maintaining the workflow in the office and supervising the junior and interns in the office setup. The assistant creates systems and procedures to be implemented in the office. The assistant derives systems and procedures from analyzing office practices, office layout, budgetary requirements, and forms control among other office duties. The administrative assistant also delegates and develops other administrative staff in the office. The assistant provides information on the office such as educational opportunities and opportunities to further their careers. The resolving of administrative problems is also the duty of the assistant; the administrative assistant resolves problems through coordinating reports, data analysis and identifying solutions from the reports. The maintenance of office equipment is also a task of the administrative assistant. The maintenance duties include the calling experts to service the office equipment, keeping an inventory of the equipment periodically and the assessing of new office equipment. The administrative assistant is an employee who knows the workings of the office and has all the answers on matters regarding the office. The Assistant also maintains and improves his or her skills by attending workshops, establishing professional networks and partaking in professional bodies and societies. The education recruitments of an administrative assistant are minimal compared to other jobs. The minimum requirement for this work is GCSE, GED or any other equivalent certification. Proficient computer skills are an added advantage to those pursuing this line of work. Other skills include good telephone skills due to the communicative nature of the work. The job of an administrative assistant operates in an office

Wednesday, October 30, 2019

Scholarly Analysis Essay Example | Topics and Well Written Essays - 500 words

Scholarly Analysis - Essay Example The communication can be considered as an objective instead of a natural phenomenon specifically for example within the human society. This can be attributed to the fact that although people communicate and talk to each other, the understanding the behavior and the implicit working of the human mind is one of the most challenging field of study (Bauch, 2001). The communication between the different systems and the parts within a system can be considered as an important concept of the system theory (Bauch, 2001). When Abby failed to communicate with the people around and present normal behavior, it can be considered as a failure to achieve the main objectives of the system One of the concepts of the system theory is the connectivity or the internal cohesiveness of a particular system. One of the applications of the said concept is within the family which can be considered as an important system on its own (Miller, 1965; Napier and Whitaker, 1980). In the case of Abby, she can be perceived to have a strong connection with her older sister. This can be attributed to different factors such as gender and sharing similar interests and even space (having the same room). The death of the elder sister can be considered to have an effect to the balance of her regular functioning, if expressed in a term related to the systems theory. In relation, another concept is the closure in a system which can be considered as the integrity of the relationships that is intrinsic to the system (Miller, 1965; Napier and Whitaker, 1980). In terms of the case study the interactions and the interrelationships within the family which involves Abby, her sister, brother, parents, aunt and nanny can be considered as the factors contributing to her behavior. The drastic changes that occurred on the death of her sister resulted in the discrepancy in her acquainted environment. The stability is included in the important concepts covered by the

Monday, October 28, 2019

Estee Lauder Essay Example for Free

Estee Lauder Essay I. BACKGROUND OF THE COMPANY Està ©e Lauder Companies, Inc. founded by Estee Lauder and her husband Joseph in 1946 started by selling four skin care products invented by her chemist uncle in beauty salons and hotels. The enterprise established their first department store account with Saks Fifth Avenue in New York in 1947. By 1960, Estee Lauder was an international manufacturer and marketer, selling their products in the famous Harrods Department Store in London. In the subsequent years, they opened outlets in Central America, Denmark, Hong Kong, Italy, Spain, Sweden, Belgium, New Zealand and Switzerland. Today, Estee Lauder markets its products through different brands in more than 140 countries and territories. It also holds the global license for fragrances and cosmetics. The company consists of a collection of prestige brands targeted at a diverse selection of consumers. The group’s portfolio of brands includes the most recognized labels for mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct labels (Aveda and Origins), as well as hip labels (M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, Darphin and Smashbox). The Estee Lauder Companies is an organization which engages in the manufacturing, marketing, and sale of several beauty products. The company is divided into four sectors, skin care, makeup, fragrance, and hair care. Estee Lauder is based in New York City and currently employs 32,300 people. The products are mostly marketed through department stores, specialty retailers, upscale perfumeries, pharmacies, salons, and spars. Additionally products are sold at company owned free standing stores and through e-commerce in selected countries. The company is still controlled by the Lauder family, which controls about 70% of the voting shares. Estee Lauder’s grandson is currently the chairman of the board of directors. II. STATEMENT OF THE PROBLEM This case analysis attempts to determine the most effective strategies Estee Lauder must use in the Philippines. To determine the main objective of this case the researchers focuses on the major components of the case analysis which are as follows: A. Market Analysis 1. To what extent will the Filipino consumer will support or use Estee Lauder products? 2. What are demographic profiles of the target users of Estee lauder in the Philippines? 3. What are the information needs of the Filipino consumer to divert their patronage to Estee Lauder products? B. Technical Analysis 1. Based on the needs of the Filipinos what would consist the basic collection of Estee Lauder products that should be put up into Philippine markets? 2. Where the possible locations that will effectively inform and market to the Filipino consumer the Estee Lauder products? III. OBJECTIVES OF THE STUDY The primary objective of this study is to determine the most effective strategies Estee Lauder must use in the Philippines using market analysis and technical analysis. A. Market Analysis 1. To determine the perception of the Filipino consumer on Estee Lauder products versus other beauty product competitors. 2. To verify the demographic profiles of the target users of Estee lauder in the Philippines. 3. To determine the information needs of the Filipino consumer to divert their patronage to Estee Lauder products. A. Technical Analysis 1. To enumerate the possible collection of Estee Lauder products that should be put up into Philippine markets? 2. To plot possible locations that will effectively inform and market to the Filipino consumer the Estee Lauder products. IV. INDUSTRY ANALYSIS A. Analysis of the Macro environment 1. Demographic Environment In the next 20 years, there would be an expected growth of sales of cosmetic products because roughly 70 million people around the world will reach an income that will allow them to purchase such kind of product. In the next 40 years, aging population in the world will multiply by 2.5 times. With an increase in the world’s aging population, life expectancy would improve too. 2. Social and Technological Environment Social environment is a broad concept which may be affected by all factors to be considered in making analysis in the Macro environment of the company. There is a significant factor that may affect sale of products easily. Majority of the Filipino consumers especially those who live in the National Capital Region may support products easily because of the practice called mental colonialism. What is imported is better. Of course it is! Filipinos tend to patronize imported products most especially those that are known for years. In fact, products made by the Estee Lauder Company are sold in some known malls all over the Metro Manila region. May it be cosmetics or fragrances; consumer will buy it as long as they have the money. Social media affects Filipinos perception about a certain thing. If there is one thing that Estee Lauder to focus on in trying to caught more attention from Filipinos, it shall be in the social media. I have noticed that they cannot be seen in the TV commercials, radio stations or even print ads. They appear in print ads but rarely with the local magazines. Since Estee Lauder is based in London, cosmetics are mostly designed for the white people. This company should create cosmetics that are compatible with the Asian skin especially to the Filipinos. Filipinos are fond of social networking sites which may be an advantage of Estee Lauder to advertise products internationally easily and can hear feedbacks with just a click. Since Estee Lauder prices ranges from mid-high to high, not all Filipinos can afford to have a single product on their pouches. Mid-range to elite people may patronize the product continuously but not those who are tight with the budget. Filipinos should be aware that though it may be a little expensive, the bill spent is worth every product. It has been a practice that those who can’t have those products, shift to an imitation of the original. I believe, these products should be innovated even more where in all Filipinos can afford to use Estee Lauder products in their daily routine. They should know the big difference between the original and the imitation. What is it? We should see it ourselves. 3. Economic Environment All sectors of the cosmetics industry showed growth in the Philippines in 2008/2009, according to Euromonitor. Beauty and personal care sales were US$2.26bn, a 2% rise year on year. The highest growth was in colour cosmetics (7.9%), skin care (6.3%), deodorants (4.3%), hair care (4%) and fragrance (2.9%). The mass market is dominant in the Philippines, accounting for 96.3% of all bath and shower sales. As elsewhere in the southeast Asian region, the major players are foreign multinationals – Unilever, followed by Procter Gamble, L’Orà ©al, Està ©e Lauder and Shiseido, according to the trade association Chambers of Cosmetics Industry of the Philippines (CCIP). In the beauty and personal care sector, Colgate-Palmolive is the third largest company, behind Unilever – who in 2009 adopted a strategy of offering smaller-sized packaging, targeted at middle and lower income consumers – and Procter Gamble, according to Euromonitor. The economic slowdown in the Philippines has prompted growth in direct selling. Companies such as US-owned Avon and Philippines-based Ever Bilena Cosmetics adopted commitments to boosting revenues through discounts and tapped into a female labour market keen to increase household incomes. The market appears to be remaining vibrant. Between January 2009 and January, 2010, 511 new cosmetics products were launched in the Philippines, according to market research group Mintel – the highest number (176) was in skin care, followed by soap and bath products (131) and hair products (108). B. Competitive Analysis 1. Intensity of the Rivalry Among Existing Competitors Està ©e lauder’s brands face great competition in the cosmetics industry. Internationally it competes with Loreal, Avon, Revlon, Elizabeth Arden and Bare Escentuals. Though there are a lot of competitors in the industry, Estee lauder consists of various products that competes on each of them. Està ©e Lauder’s all-natural products face competition from Bare Esentuals. Its mid-end products compete against Revlon, Avon, and Elizabeth Arden. Additions to these competitors are the local companies in the Philippines like Ever Bilena and Careline. Rivalry intensifies because there are a lot of companies that are in to beauty products. Competition is more intense because of the local brands that use price cuts or other marketing tactics to boost unit volume. And because most Filipinos are thrifty, rivalry is stronger when the cost incurred by customers to switch their purchases from one brand, like Estee Lauder to another, like Careline, are low. Competitors might get a close competition with some EL products. But because of its variations of beauty products Estee lauder possesses, it still rises above the others internationally. Its professional makeup brands, M.A.C. and Bobbi Brown face significantly less competition because of their target marked of specialized clientele. In more than 25 years, Ever Bilena has become the number one Filipino brand. It has penetrated an industry dominated by global giants, and have made products best suited for our Filipina consumers with international quality at affordable price. Ever Bilena and Careline cater products that are way too cheap compare to EL and other international beauty companies. Ever Bilena and Careline target market are different from the target market of EL. They target teenagers who need beauty products for their everyday use. It outwits EL by selling their products in a very low price. Our country is considered as third world so along with that it gives EB and Careline the edge among competitors because of the market it targets, basically the Masa. Estee lauder is known for its reputation and expertise in beauty products. EL has been in the industry for years. They have gained loyal customers as time pass by, and as quality of their products improved along with it. They got an edge among other competitors just by the name it carries. But in the Philippines, those who cannot afford high-end beauty products will definitely not patronize Estee lauder products. It’s a really tough completion EL have in the Philippines, but it still stand a chance in competing with other local products because of the colonial mentality of the Filipino, love for foreign products. 2. Threat of the New Entrants Locally, the barrier is high but we can say that there is a great chance of any other aspiring businessman to enter into the industry. Economies of scale act as a great barrier to entry, and with EL, its sales for the past few years. The Estee Lauder Companies Inc. today reported a strong financial performance for its fourth quarter and fiscal year ended June 30, 2012 based on the financial statement posted via internet. In line with these facts gathered, we can say that the stability of the company is very strong that becomes a barrier for new entrants. Its capital requirement established in the industry by Estee Lauder is so large that it becomes a discouragement for the new companies planning to enter the industry. Another barrier is the Estee Lauder product differentiation. It offers different products that create a barrier by forcing entrants to incur expenditure to overcome existing customer loyalties. New entrants must spend a great deal of money and time to overcome this barrier. Filipinos will always patronize products that are affordable and with good quality. They can enter the industry by taking the form of aggressive price-cutting and increased in advertising. Estee Lauder is considered as high-end beauty products for the Filipinos. Only few can afford to buy fragrances, skin cares and make-up Estee Lauder offers. If the new entrant penetrates in the market by having the strategy of offering its products in a relatively low- price, it will definitely boom Filipino consumers. Watson beauty care, easily took Filipino patronage by selling different variety of products in a low prices. The barrier is really high when it comes to reputation and quality. But in the Philippines, the door in entering the industry is very much open to those who are willing to produce quality products in affordable prices. 3. Bargaining Power of the Buyers The consumers can bargain in this industry simply because they are the buyers purchases are a sizable percentage of the selling industrys total sales. The products are unimportant to the quality of the customers product or service. The item being purchased is sufficiently standardized among sellers that not only can buyers find alternative sellers. 4. Bargaining Power of the Suppliers Suppliers do not play a big roll and have little bargaining power in this market. Big brands like Està ©e Lauder develop essential ingredients in their own RD department, and only outsource basic and non-value-adding chemicals and packaging. 5. Threats of Product Substitute As a rule, the lower the price of substitutes and the higher the quality and performance of substitutes, the more intense are the competitive pressures posed by substitute products. We Filipinos go for the ones that are almost free of charge that gives us the same result that a costly product offers. We are the most resourceful race. Filipinos are naturally creative and imaginative people. Filipinos can invent a lot of things to substitute any products just so they can save money. We are also fan of herbal products which is the result of our being authentic Filipinos. Along with these ideas, the threats of product substitute are very high in the Philippines. Though Estee Lauder produce a brands, Aveda and Clinique, which focus on producing products made with natural ingredients and anti-allergens, many will still go for the naturals, literally, to make their skin or hair really good. V. ENVIRONMENTAL ANALYSIS Threats: * Intense competition in cosmetics has increased and market initiators with quality providers are a serious threat to the firm. * New entrants, even though the market has considerably mature in the sense that it has captured customer loyalty, but there is always room for improvement in this field. * Counterfeit commodities affect the sales of the branded commodities. 9%, according to the Global Congress on Combating Counterfeiting, of all the world trade comprises counterfeit goods. Opportunities: * New markets are emerging in various countries where the firm can inject its products, such as India, China (known to be the 2nd largest cosmetics market in Asia) etc. * Markets where wealthy rule is also a good opportunity to tap in because of the tendency of the wealthy to own luxury commodities. * Many nations are growing to be beauty conscience every passing day; the firm will do well in order to tap-in without any delay and initiate in order to get customer loyalty attached to its products. * Diversification of the distribution channels. * Expansion to global markets, worldwide. Weaknesses: * Lack of concentration regarding customer value (Client.) * Profit oriented (loses sight of the customer) * Weak Liquidity Position (decline in the firm’s liquidity in the past few years.) * Distribution Network’s lack of reach to other viable markets. * Declining operating income in various market marks the weak penetration of the products in those specific markets. Strengths: * Strong Brand Reputation (The brand is associated with luxury quality. Also has a strong brand portfolio). * Research Development (Role model and leader in identifying consumer needs, and preferences and developing products accordingly). * Strong Distribution Network (The products are sold to a limited stores that compliments the image of the brands such as department stores, upscale perfumeries, specialty stores, professional hairdressers etc. specially in U.S.) * Vigorous Revenue Profitability (Net Earnings for fiscal year 2010 $478 million while Net sales were $7.8 billion.) * 31,000 employees working under its umbrella, full-time. (approximate value) * Products are sold in more than 150 countries. * Powerful marketing techniques used by the firm: Free Gift, Gift-With-Purchase, Makeup Artist Events (for trying out the new products) etc. * Operations and cost maintenance with the firm holds a strong positive attitude in the long run. * Regulations are increasing due to the voicing of different groups about harmful chemical ingredients in cosmetic products. VI. GENERIC STRATEGIES Differentiation â€Å"Differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage by increasing the perceived value of their products and services relative to the perceived value of other firm’s products and services† – Charles W.L. Hill, Gareth R. Jone No other companies has done better than Estee Lauder company. They are already on top but the concept of being unique or different is far more important today that it was years ago. The company should consider strategies in differentiation. First, they can use quality/price differentiation for Estee Lauder. The company can improve more on the quality of their cosmetic products so that customers will build loyalty to the company. Next, said company could use product differentiation by adding more features, specifications, design or the image, packaging and benefits on their products. Also, they can use differentiation by repositioning. To regain its position as a premium product, Està ©e Lauder must reposition itself. A successful repositioning would require the Està ©e Lauder brand to develop a clear brand image and provide its customers with something that is unique. There are a few possibilities that Està ©e Lauder could take; Està ©e Lauder could emphasize the natural ingredients in a product, the romance and sexiness, or the technology involved in a product. Another possibility for Està ©e Lauder would be to create a new brand image through the release of a sub-brand. In considering each of these strategies, it is also important to take into account how Està ©e Lauder’s competitors will react. Natural Ingredients. Currently, Està ©e Lauder’s customers are not interested in the naturalness of the ingredients used in Està ©e Lauder skincare products. This is evidenced by the fact that Està ©e Lauder does not promote the natural ingredients and yet they still have customers. To redefine the brand as one that emphasizes natural products might ostracize the current Està ©e Lauder customers. In addition to this, the natural ingredient skincare market is not high-end. The main competitors in that market are Biotherm and Clarins. These brands are well recognized by those customers that place natural ingredients above technology; however, they cannot demand as high a price as Està ©e Lauder for their skincare products. This would not be a wise move for Està ©e Lauder. Romance. Another option for Està ©e Lauder would be to position the brand so that it is appealing for those women who desire the romance and sexiness that is associated with cosmetics. This positioning strategy would place Està ©e Lauder in direct competition with Lancà ´me. As Lancà ´me is a French brand, it already has an advantage over Està ©e Lauder as France is widely associated with romance. The Està ©e Lauder brand would have to work very hard to overcome Lancà ´me’s natural advantage. A first glance comparison of an Està ©e Lauder and a Lancà ´me booth at Macy’s will show that Està ©e Lauder’s image is lacking the luscious, red lips of Lancà ´me. Instead, Està ©e Lauder’s image is of the elegant Carolyn Murphy and Liya Kebede. Their images are beautiful but distant and lacking passion. To rework this image would be extremely difficult. Direct competition with Lancà ´me would also be unfavorable. By more heavily emphasizing its technology, Està ©e Lauder also has the opportunity to occupy the trendy end of the technology market as opposed to being a complete dermatologist-brand. This is due to the elegance and fashion that is associated with Està ©e Lauder. Presently, the bestsellers in the skincare market in general are anti-aging formulas. In the growing Asian skincare market, the bestsellers are anti-aging and whitening formulas. Both these formulas rely heavily on technology, so it is a good time for dermatologist-brands to enter the market. By occupying the trendy end of the technology market, Està ©e Lauder will have a good position against these strong new entrants. VII. ALTERNATIVE COURSES OF ACTION Estee Lauder can implement Horizontal Integration where the company will buy another company. If they really want to increase the sales in the Philippines, they can buy local brands and kill the competition. VIII. RECOMMENDATION/ CONCLUSION Based on the data gathered we can conclude the following: 1. Filipinos are aware of Estee Lauder and they consider this as a very high-end product. They patronize competing product that offers more reasonable price. Estee Lauder should formulate products that they can offer to Masa, a product for Filipinos. Same as to what L’Oreal did in the Philippines, when they introduced shampoo and conditioner that is close to the price of local brands. 2. Estee Lauder’s target market is middle-aged female whose buying power is relatively secure and thus are less price-sensitive. Filipinos are price sensitive, with that they should formulate strategy that is similar from the first conclusion. 3. Filipinos need lots of information about beauty care. We should be informed about the importance of Estee Lauder’s product, and what are the difference between their product to other companies and substitute product we are using. They should increase their advertisements in the Philippines. Technically, they are so known in the industry that they don’t need any advertisement, but Filipinos are fan of idiot box that they rely mostly to what they see on TV. 4. The collection should consist of products that can be offered to middle market. It should be affordable and with good quality. The collection should be focusing on whitening skin and affordable cosmetics. 5. Aside from department stores and exclusive beauty shops, Estee Lauder should try putting up a place for their products in drugs store like Mercury and Watsons, which include every product they offer. They are already doing this but just to chosen products. They should start advertising their cosmetic products to these places where people have easy access and this will help people to get familiar to Estee Lauder’s product.